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To not have a digital marketing strategy is seldom heard of in modern times. Companies vie for digital marketing presence because it’s all about congruent, impactful branding that ultimately leads to conversions. If you want to make the most of your digital marketing presence, take a look at these top 6 tools that you should be aware of.

Content Distribution Tools

Sometimes your brand needs to tell a story… and sometimes it needs to sell a story. Content marketing is one of the most important ways to get your message across and build a positive reputation for your brand. Be it through images with attention-grabbing content, blogs, video-content or infographics, the effective use of content marketing tools can help clients go beyond gussied-up advertising. You need to invest in tools like Outbrain, Medium and Click to Tweet. No matter how brilliant your content is, it doesn’t make sense to even have it if your content doesn’t get the attention and visibility it deserves.

SEO Tools

With the ever-increasing significance of content and social media on search results, we can expect to see more SEO tools breaking into the market to help businesses outrank their competitors on search engines. SEO tools like Moz allows businesses to compare competitive metrics such as domain authority and the crawl rate of your website. The combination of the two can help predict how well your website will rank on popular search engines, can help you formulate strategies to stay on the top and overcome broken links or pages.

Social Media Tools

Social media has already penetrated all aspects of life. It would be prudent to invest in social networking tools to protect your reputation, generate leads and improve your presence online. New and improved social media tools, if used effectively, could be game-changers for your digital marketing strategy. If you need to post your social-media content across multiple platforms, take a look at Buffer. If you want real-time information on what is being said about your brand on social media and how your competitors are faring, take a look at Brand24. Hootsuite is another popular tool that offers viable solutions to enhance your social-media presence.

Analytics Tools

In order to develop a winning, digital marketing strategy, it is important to invest in suitable Analytics tools to give you a comprehensive understanding on where you stand in terms of website traffic! Google Analytics is a leading, free tool that businesses are fervently using to gauge website traffic and data. Other tools such as Kissmetrics and Chartbeat are also trending analytics tools that give valuable, website and user-activity insights.

Marketing Automation Tools

Marketing automation tools are ideal solutions to become data-rich, speed up marketing processes and avoid digital disruption. Get help with managing e-mail campaigns and make the best use of the basic functionality of several marketing systems with tools like HubSpot and Marketo.

Conversion-Optimization Tools

Want to boost conversion rates and unlock more digital marketing opportunities? A great way to do it would be to focus on optimizing stand-alone, landing pages, using conversion optimization tools such as Unbounce and Optimizely. With these tools, you will get detailed insights on the website’s visitor- journey and who the visitors are, along with the resources you require to design, measure and test your A/B landing pages.

Your digital marketing strategy should be to convert and conquer this year! So, which digital marketing tool are you going to integrate with your existing marketing practices?

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