It is becoming increasingly important to keep a good digital presence in today’s society. Here are some ways to make sure your website stands out from the crowd.
1) Creative Colors
Once you choose the color scheme that fits best for your website, make sure to create a color “hierarchy” that allows the online audience to see and understand what texts should stand out more than others.
2) Mobility on Mobile
When creating the layout, design, and even logo, make sure to think about how it will look on a mobile device or smartphone. Consumers are increasingly searching companies and websites on their phones, it is important to make sure your impression is good there.
3) Wonderful White Space
While you might have a lot you want to tell your customers, make sure to keep white space when designing your website. Think of it as breaths of fresh air, that allow customers to focus on the important content you have decided to share. The less white space you have, the less overall reading comprehension there is (Weinschenck, 2014).
4) Utilize Directional Cues
Directional cues add designs, and a subtle way to get your audience to focus on what is important on your website. These images can attract your online visitors and then lead them to what you want them to read!
5) Create a Community
Keep the customers coming back and engaging by cultivating an online community with your website. This can be done in numerous ways, by creating links to social media accounts that they can follow, having an online discussion forum, or creating ablog! Customers feel valued when they know you want to hear from them.