Mitigating and calming the storm by optimizing online profiles
In today’s modern world, crises are happening left and right to affluent individuals, high-end companies and everything in between. At HeraldPR, we know how critical it is to have a clean reputation attached to your personal brand or business and how a negative one can deteriorate personal and financial assets altogether. Our highly-professional and skilled crisis management team is here to help you navigate the media, compose public statements, mitigate further negative press and news coverage and, through Online Reputation Management services, ensure a clean online profile that promotes your business or brand.
The HeraldPR Approach
Our team has successfully managed crises ranging from criminal libel, business and personal litigation, product recalls, sexual harassment and sexual discrimination cases, and issues in the healthcare sector, among others. We know all of the considerations, sensitivities, and players involved in these various spaces. This expertise and experience is what makes the difference for your personal brand or business’ reputation. Having the right rapid response team with experienced counsel is crucial.
At Herald, we understand we are working against the clock in most situations and we’re here to be an extension of your team and defend your reputation. Emerald will work for you in a committed and dedicated way to ensure your crisis is handled with the results that you desire – a clean online image and an appropriate, guided and controlled narrative moving forward.
HeraldPR Crisis PR Includes:
- Drafting pitches and positive news stories
- Disseminating controlled news across various mediums
- Responding to media inquiries
- Developing a proactive strategy and approach
- Mitigating negative press (when possible)
HeraldPR Online Reputation Management Includes:
- Keyword Analysis
- Optimization of existing content
- Content writing and development
- Website Construction
- Website Analytics
- Development of online profiles
- Link Building
- Mitigating negative press
What is Crisis PR?
Crisis public relations is a sub-category of the traditional public relations industry that involves mitigating negative news coverage surrounding a personal brand or business and responding in a timely and strategic approach to help salvage the reputation.
What is Online Reputation Management?
Online Reputation Management (ORM) refers to the influencing and controlling of a brand or business’ online profile. At HeraldPR this involves a lengthy strategy that starts with optimizing current online profiles through a strategic SEO campaign to generate increased levels of traffic, leads and revenue streams.
Identifying key phrases and structuring on- and off-page content are some of the most common strategies used to make a website search engine-friendly. Since search engine users typically will not click through numerous pages of search engine results, the goal of SEO in relation to the overall Online Reputation Management goal is to increase a website’s presence on the first few pages of a search engine, yielding higher volumes of qualified visitors.
HeraldPR, through its digital branch Emerald Digital, provides a comprehensive approach to On-Page and Off-Page SEO, including: keyword analysis, content writing, website construction and analytics, linking strategy and search engine submission. In addition to our internal digital team, we maintain many relations within the search engine community to aid in assistance.
Prepare for Crisis
We have a team of professionals that can support you before, during, and after a crisis. Select the crisis category that relates the most to you and we will send you tips on our Crisis Preparedness Plan. Our corresponding representative will be in touch with you shortly.