Tech Public Relations
Leveraging your knowledge and services to drive the industry forward
In today’s modern world, technology and its subsequent advances continue to captivate audiences around the globe. At HeraldPR, we understand that the media landscape for this industry is highly-competitive, which is why we have an experienced team of passionate public relations professionals that double as tech gurus to not only drive media attention to your business and services, but also to understand the product thoroughly in order to captivate the media. To optimize our ability to secure media, our technology public relations team will perform a deep-dive into your business and products, help to develop your public relations and business goals and create a public relations strategy to assist in the accomplishment of each. At the end of the day, we’ll work with you as an extension of your team to bolster awareness and captivate media attention.
Our Media Connections Include:
- Next Reality
- Digital Trends
- Tech Republic
- AR Post
- Interesting Engineering
- Tech Crunch
- The Verge
- … and more
What Is Tech Public Relations?
The goal of technology public relations, and having a public relations agency in place to drive awareness for your services, is to inform the public, your public, of something happening within your business, whether it’s a huge technology breakthrough, new hire or partnership or service, to name a few. Public relations is also an effective tool for establishing credibility for yourself and your company due to the third-party validation from reporters choosing to tell your story through their platform. Public relations media can come through various mediums, including online or print news sources – i.e. daily or weekly national or local media, magazines, newsletters, etc. – broadcast, or even speaking engagements and social media platforms.
Reporters, editors and producers have their own credibility and have built reputations with consumers and industry leaders through their reporting. Those narrators have the power to influence consumer behavior based on the stories they choose to tell. They are not forced to write or broadcast a story about your company or product, so if and when they do, it’s because they believe in your expertise, the story you’re telling or the way you’re shaping your industry, and want to share that with their audience.
An effective technology public relations campaign also helps keep your brand or business visible. Whether through expert commentary, speaking opportunities or full-feature pieces on your business and background, remaining in the news is important for your business. A good campaign will incorporate both elements — expert commentary on topics relevant to you and your business, that will help move the needle and drive traffic to your website and services, and profiles that highlight all of the things that you and your business do.
In addition to all of the positive information that public relations helps spread, public relations can also be incredibly important when it comes to crisis management. A crisis can come up at any time in your business. Whether there is an employee walkout or strike, or tarnishing personal issue on your executive team, it’s best to have a trustworthy partner or team in place that is prepared to help mitigate the fallout and impact to your brand. Visit our Crisis Management Services to learn more about a Crisis Preparedness Plan.
Why Is Tech Public Relations Important?
Technology is a topic and industry that often captivates media attention, helping to drive the industry forward in the process and initiating new collaborations and partnerships to streamline other industries. In the highly competitive space, it’s become challenging for tech companies to tell their stories and share their services. Not only do tech companies have to compete to get journalists to buy into their story or vie to be an expert in their latest column, but they also have to convince their audience to believe in them and trust that what they’re reading is true. Due to this challenge, when your company or brand breaks through, what we call, “the brick wall,” it helps to establish credibility and trustworthiness.
At HeraldPR, our team of technology public relations professionals take the time to craft compelling and timely pitches that are fact-checked and ready for publication to help establish and build that trust between brand and journalist, as well as brand and consumer.
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