Sue Phillips, a fragrance expert and founder of Scenterprises, develops personalized fragrances to suit each customer’s needs. Phillips tapped HeraldPR in July 2017 to generate brand awareness and drive sales.
With Phillips’ objectives in mind, HeraldPR developed a strategic media plan to position Phillips as a fragrance expert and thought leader in the fragrance space, in addition to highlighting her partnerships with celebrities, such as Katie Holmes and Jamie Foxx.
Leveraging Phillips expertise, HeraldPR’s beauty team secured placements in Mic and The New York Times.
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