Lavatera Grill, a Brooklyn-based Mediterranean Grill, tapped HeraldPR in September 2017 to aid in promotion of its Grand Opening event and drive foot traffic and media coverage.
With Lavatera’s objectives in mind, HeraldPR developed a media campaign for the Grand Opening event that would garner media coverage and event turnout. On the day of the event, Lavatera had over 1,000 people visit the restaurant with a wrap-around line throughout the day, in addition to foot traffic from Food Network and Cooking Channel celebrity chefs.
Now, the Mediterranean grill is a go-to spot for Brooklyn natives and has opened a second location.
