The Glimpse Group

About The Glimpse Group

The Glimpse Group is a Virtual Reality and Augmented Reality company, comprised of multiple VR and AR software & services companies. The company was designed with the specific purpose of cultivating entrepreneurs in the VR/AR industry. The Glimpse Group’s unique business model simplifies challenges faced by VR and AR entrepreneurs and creates a robust ecosystem, while simultaneously providing investors an opportunity to invest directly into the emerging VR/AR industry via a diversified platform.

Client PR Goals

Despite having acquired as many VC corporate acquisitions as Alphabet in 2017, The Glimpse Group and its subsidiaries were still a relatively unknown name in the Augmented and Virtual Reality industry. The company tasked HeraldPR with creating brand awareness, not only for The Glimpse Group overall, but for each of its subsidiaries, to help them grow and become leaders in the space. 

Since the beginning of our campaign, HeraldPR has secured top tier placements across various industry trade publications, as well as mainstream media, which has yielded direct ROI and partnerships for the different subsidiaries. Our team has also helped The Glimpse Group close fundraising rounds by bringing investors to the company, showing that the work we do doesn’t simply end with media relations.