Anonymous (ORM)

About the Client

Following the College Admissions Scandal, HeraldPR’s crisis communications team worked alongside an individual who was unable to secure a job post-grad due to the volatile news cycle triggered when searching the individual’s name.

Client Crisis PR and ORM Goals

The client asked HeraldPR’s Crisis Communications and Digital team to work hand-in-hand to mitigate further negative press regarding the scandal and to clean their online profile by highlighting educational accolades.

Our team worked alongside the individual to clean their online reputation and trigger positive news articles surrounding personal endeavors and achievements, in addition to leveraging educational aspects for potential employers. Utilizing an in-depth strategy to create long-term results, our team provided search engine optimization tactics and online profile building in addition to traditional crisis communication efforts to lessen the volatile media cycle over the course of nine months. After our extensive work, the client was able to secure a job with a long-lasting cleaned online reputation.

(Note: Due to sensitive information and client privacy, HeraldPR is held under a Non-Disclosure Agreement (NDA) with all Crisis Communications clients, unless stated otherwise. The above example is an anonymous evaluation of HeraldPR Crisis Communication efforts on behalf of a individual and/or personal issue.)