Consumer Public Relations

Bringing your brand and vision to life by influencing the industry

At HeraldPR, our consumer public relations team understands that the same thought and consideration that goes into developing your brand and product also needs to translate in the media. By understanding your product and business goals, our team will develop a strategic public relations strategy to deliver your brand in front of the correct target audience. The beauty space is highly competitive, both on the shelf and in the news. However, our experienced team will leverage its media and communal relations at top-tier beauty and lifestyle outlets to implement your expertise, brand and product into the global conversation. From launch parties, to distribution and more, our passionate team of beauty public relations professionals will help you to meet your goals and drive sales. 

What Is Consumer Public Relations?

The goal of consumer public relations, and having a public relations agency in place for your brand or product, is to inform the public, your public, of something happening within your business, whether it’s a new product or partnership, to name a few. Public relations is also an effective tool for establishing credibility for yourself and your brand due to the third-party validation from reporters choosing to tell your story through their platform that directly reaches your target audience within the beauty space. Public relations media can come through various mediums, including online or print news sources – i.e. daily or weekly national or local media, magazines, newsletters, etc. – broadcast, or even speaking engagements, social media platforms, and influencers in the space.

Reporters, editors, producers and influencers have their own credibility and have built reputations with consumers through their reporting and online platforms. Those narrators have the power to influence consumer behavior based on the stories they choose to tell. They are not forced to write or broadcast a story about your company or product, so if and when they do, it’s because they believe in your product, the story you’re telling or the way you’re shaping your industry, and want to share that with their audience. 

An effective consumer public relations campaign also helps keep your brand or business visible. Whether through expert commentary, speaking opportunities or full-feature pieces on your business and background, remaining in the news is important for the growth and legitimacy of your business and product. A good campaign will incorporate both elements — expert commentary on topics relevant to you and your business, that will help move the needle and drive traffic to your website, and profiles that highlight all of the things that your business does and the products you sell.

In addition to all of the positive information that public relations helps spread, public relations can also be incredibly important when it comes to crisis management. A crisis can come up at any time in your business (Think: production issues and recalls). Regardless of what the crisis may be, it’s best to have a trustworthy partner or team in place that is prepared to help mitigate the fallout and impact to your brand. Visit our Crisis Management Services to learn more about a Crisis Preparedness Plan.

Why Is Consumer Public Relations Important?

We live in a time where we have an insatiable demand for news, but the 24/7 news cycle has created a problem – fake news.

In today’s world, when journalists are more careful about what they’re reporting and consumers are more skeptical about what they’re reading, and the purchases that come as a result of that research, it’s become challenging for brands and businesses to tell their stories and gain distribution for their products. Brands and businesses not only have to compete to get journalists to buy into their story or promote their product, but they also have to convince their audience to believe in them and trust that what they’re reading is true. At the same time, because of this challenge, when your company or brand breaks through, what we call, “the brick wall,” it helps to establish credibility and trustworthiness.

At HeraldPR, our team of public relations professionals take the time to craft compelling and timely pitches that are fact-checked and ready for publication to help establish and build that trust between brand and journalist, as well as brand and consumer. 

NYC

1216 Broadway, FL 2, #1010,
New York, NY 10001

NOLA

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New Orleans, LA 70125