Women’s rights weren’t ever something that crossed my mind growing up: I never felt that being a girl prohibited me from doing anything I wanted to do. My parents let me do any activity I wanted to, from violin lessons, to soccer, to dance, to rock climbing; I thought I had all the freedom in the world...Read More
In 2011 the Snapchat app was released to the public and had an amazing reaction - people loved it! Disappearing pictures were a new phenomenon that provided new ways for people to interact ‘face to face.’ The age of texting was slowly coming to an end and Snapchat was officially starting to take the lead...Read More
No one is surprised to hear that the business environments in Israel are rather different than they are here in the states. Jokes can sometimes be cruder, you may have hookah smoke blown in your face, and you haven't lived until the bus driver closes his door on you in the pouring rain because it took you too long to board the bus. My personal favorite, however, is when a taxi driver tells you that your own destination is wrong.Read More
Located in Manhattan’s theater district for 21 years, Le Marais remains the only Kosher French brasserie in New York City. Observant Jewish and even non-Jewish clientele have been coming since inception to dine on its French cuisine with North African and Portuguese influences. I personally had never been to the restaurant before, but I had passed it many times over the years. Finally, I was inspired by the cookbook launch to fully immerse myself in this multi-cultural yet very New York, dining experience.Read More
Steve Cohn is an NYC lawyer. This year, he ran as a pledged delegate for Hillary Clinton, with approximately 34,000 votes from the 7th Congressional District. Last Friday, I was privileged to be able to interview him, discuss his time at the Convention, and ask his opinion of the upcoming election.Read More
Did you know that the American Government in the largest PR firm in the world? Take a look at the “Federal Funding Accountability and Transparency Act of 2006,” the government spends over 2 billion dollars annually on Public Relations, and that number only increases by year.Read More
You can’t help but admit that it is satisfying to open up your phone and see the Instagram notification alert you of how many more likes or followers you gained. What if you could get hundreds, even thousands of those for just a few dollars! Is it worth it?Read More
Be relatable, courteous, outgoing, and professional. Don’t assume that because your Twitter account looks great that it will translate into business and growth opportunities. Sure someone might visit your account because of the large number of followers, “surely s/he is doing something right!” but once they find that you have done nothing but faked your popularity, and you aren’t personable at all, they will simply forget about you and move on to the next place.Read More
We need to reanalyze how we understand urban acts of terror, and we also need to rethink the attention given to smaller cities in national strategies for protection and defense. Smaller cities, in a very simple sense, need PR. They tend to be overlooked by national or federal defense agencies, and many governments just assume that they couldn’t possibly exist on any terrorist’s agenda. Nice proves the fallacy of that assumption, and the lethal consequences.Read More
The rain was pouring, and my legs were extremely sore. My friend Gavi and I were staying at a hostel that promised a free drink at a bar down the street. We were exhausted after wandering around aimlessly. The Park du Champ de Mars was closed off for some football game screening, therefore making the Eiffel Tower almost as impossible to get to as Mount Everest. It just wasn’t a very fun day… especially considering that I was supposed to be in the “city of blinding lights.”Read More
#Hashtags are powerful tools. The search for content in the deep pools of media, social sites, and internet marketing is becoming exponentially easier. People use hashtags to help discover recipes, fashion, music and beauty advice in over crowded social sites. Unknown musicians, local foodies and artists are finding ways to break out all through the power of hashtags. From the undisclosed to the undiscovered, hashtags bring news out of the shadows and bring personalities out of the crowds.Read More
Last night, Le Marais opened their upstairs private-events room to NYC food bloggers, critics, and journalists in honor of their new cookbook launch. Guests socialized while sampling some of the tastiest recipes from the new cookbook, including a minty corn chowder topped with veal bacon, slow braised brisket and their famous crunchy french fries. Chef Mark Hennessey and owner Jose Meirelles were proud to release this amazing collaboration that is guaranteed to bring unique flavors of Europe to your own kitchen.Read More
Chefs Mark Hennessey and José de Meirelles from Le Marais restaurant in Midtown Manhattan will be releasing a self-titled cookbook on July 18. De Meirelles and Philippe Lajaunie opened Le Marais, a French steakhouse, in 1995 and since then have provided the public with dishes that offer a unique blend of French flavors complying with the laws of kashrut.Read More
Donald Trump has officially announced his pick for vice president.
Mike Pence, the 50th governor of Indiana, will join the presumptive nominee’s ticket as they attempt to rally enough voters to defeat Hillary Clinton in the general election.
Many pundits have viewed the decision as low-risk, low-reward. Here are the positives and negatives of the choice...Read More
It is no secret that printed press is starting to meet its demise as we continually immerse ourselves in this new digital age. The first newspaper was printed in 1704, in Boston. Where and when will the last one be printed?Read More
Starting as a simple form of connecting and keeping up with friends and relatives, social media has evolved, becoming a prominent component of our daily interactions. Becoming more prominent towards the end of the 2000’s, in the 2010’s social media has exploded onto the main scene. With this explosion of connectivity, social media in recent years has been responsible for major global events that have affected millions of people. Here are 4 times that social media helped change the world.Read More
House Democrats made history this week when they demonstrated a “Sit-In” on the House floor. The main goal of the Dems was to bring legislation to the floor that would expand background checks and ban gun sales to anyone who is on the no-fly watch list. They were hoping to vote on these measures before the House had its summer recess, lasting until July 5th. Speaker Paul Ryan and the rest of the House Republicans did everything in their power to stop the Democrats, and more importantly to delay the vote on gun control.Read More
The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.Read More
The importance of Public Relation (PR) strategy for the growth of business is indisputable. Today PR has expanded to multiple aspects and its importance is amplified by the cutting-edge information technologies. Apart from the traditional press releases and press conferences, today PR comprises the brand’s presence in blogs, social media and other digital networks. An effective PR strategy is a flexible strategy which flows well with new trends. It must cover all media and stay in the front line of information. Definitely, managing PR with perfection is challenging, but it reaps rich results for a business.
By now it is proven that PR is a big function and comprises multiple challenging aspects to be handled. So, hiring a PR professional can definitely win over your decision to handle everything on own. Some compelling benefits of hiring a PR professional for your business are:
You get best inputs for your business: A professional has the knack to understand your PR needs and position your business accordingly. He can give the best fitting solutions in terms of communication programs, below the line advertising, corporate philanthropy, corporate sponsorship etc. So, by handling PR on own you may miss the goodness of professionalism.
You save a lot of time: Hiring a Professional PR can relieve you from a lot of burden. As mentioned PR is a big function and it requires a lot of time and focus without which you can’t reap the effective results. If you stress yourself too much to handle PR activities you may get diverted from your core business and lose golden opportunities. Hiring a professional ensures you that all the PR stuff like social media account handling, media coverage; branding, press releases are being skillfully handled. So, you can get absorbed in the core business without worries.
Your business gets an all-encompassing PR strategy: PR professionals are knowledgeable about the different PR tools available and make the best use of each tool. They have handled PR needs of numerous businesses like yours and they are experts in tailoring the right format and pitch for a particular business. They know how to position your business to grab the attention of target crowd. They have abundant market knowledge and take action on the opportunities in terms of PR initiatives.
In a nutshell, hiring a PR professional fills your PR plan with rich and effective inputs to steer your business towards success.