Bastille Day's Lessons for Small Cities

Bastille Day's Lessons for Small Cities

We need to reanalyze how we understand urban acts of terror, and we also need to rethink the attention given to smaller cities in national strategies for protection and defense. Smaller cities, in a very simple sense, need PR. They tend to be overlooked by national or federal defense agencies, and many governments just assume that they couldn’t possibly exist on any terrorist’s agenda. Nice proves the fallacy of that assumption, and the lethal consequences.

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Growth Hacking Is The New ‘In’ – What It Is & What You Can Learn From It

The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.

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Top 6 Tools Every Digital Marketer Should Be Aware Of

To not have a digital marketing strategy is seldom heard of in modern times. Companies vie for digital marketing presence because it’s all about congruent, impactful branding that ultimately leads to conversions. If you want to make the most of your digital marketing presence, take a look at these top 6 tools that you should be aware of.

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My Professional Circle: Why Having A Voice Matters

My favorite part about this internship is that I have the ability to speak my mind about everything and anything. Even if it’s not a project I’m directly involved in, my opinion is still heard. But it’s more than just heard... it is taken into consideration when making a decision. Our CEO and Founder, Warren Cohn, makes sure that we are always taking the initiative to do things on our own and make decisions by ourselves. His trust in his interns may seem irresponsible to some; but if you were with us in the office every day it would be apparent why he chooses to give us such freedom. We work together, ask questions, and are constantly sharing ideas on our projects. We have multiple team meetings on a weekly basis to stay connected and well-informed about everything going on in our world at Herald Strategies.

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5 Ancient Advertisements

With our society becoming increasingly more about consumerism, it is impossible to go anywhere, online or not, without facing an advertisement. Advertising is a growing business and industry, but it did not start out of nowhere. Exactly how old is is advertising? And where in the world was it created?

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Can Crime Have a Venue?

Why do certain urbanscapes offer more opportunity for violence and crime than others? This past week at Herald Strategies, we've been trying to get to the heart of this question. Back in February, a close friend and client was assaulted in Brooklyn Bridge Park. Rabbi Aaron L Raskin was approached by teenagers, and punched in the face. He isn't the first victim of violence in the park, and he certainly isn't the last. This past spring, park-goers have been pelted by basketballs, threatened with knives, and in a sort of West-Bank-like situation, assailed with heavy rocks. But the most recent case was the fatal shooting of Michelle Marks. She was walking home from work last Monday night when she was murdered by her boyfriend...

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Herald Strategies Looking for Campaign Fundraisers

Our firm, Herald Strategies is currently looking for resumes and to hire experienced campaign fundraisers to work on a few of the campaigns we will be doing this Summer in NYC. Please submit all resumes on our Jobs/Contact page and we will reach out to you. 

We are looking for both interns and staffers who have experience with campaign fundraising, to include donor research, planning and organizing fundraising events, maintaining fundraising databases (NGP, ActBlue, etc). If you have worked in this field before, please submit your resume and share your previous experiences with us in detail. Let us know exactly what you were required to do, who the candidate/committee was, how much you raised, how did you raise the money and so on. 

Please feel free to share this post with your friends or anyone who you think might be interested in working in this field. 

We look forward to reviewing your application. 

Herald Strategies.