Admit it, did you see a single ad for Pokémon GO before it was released? Odds are you probably found out about it from a friend who was playing it. While Niantic’s Pokémon GO may have started as an April Fool’s Joke, on July 6th 2016, millions of Americans plugged in to finally experience the popular franchise in the real world (more or less). Recode.net estiamtes the total number of players in the US to be about 9.5 million daily. Additionally the app has already surpassed data usage of other popular apps such as Tinder and Twitter. But, the question is, how can an app with little to no marketing or pr budget get, let alone keep the number one spot for so long? Well there are a few reasons...Read More
The Olympics are truly a global event. Over 207 countries participated in the Parade of Nations, during the opening ceremony in Rio on August 5th. The International Olympic Committee even decided to compose a team of refugees to bring to light the worldwide refugee crisis. With that being said, coverage of the Olympics is no easy task. There are multiple aspects to the public relations behind the Olympics that the public are quick to pick up and critique.Read More
In 2011 the Snapchat app was released to the public and had an amazing reaction - people loved it! Disappearing pictures were a new phenomenon that provided new ways for people to interact ‘face to face.’ The age of texting was slowly coming to an end and Snapchat was officially starting to take the lead...Read More
No one is surprised to hear that the business environments in Israel are rather different than they are here in the states. Jokes can sometimes be cruder, you may have hookah smoke blown in your face, and you haven't lived until the bus driver closes his door on you in the pouring rain because it took you too long to board the bus. My personal favorite, however, is when a taxi driver tells you that your own destination is wrong.Read More
Steve Cohn is an NYC lawyer. This year, he ran as a pledged delegate for Hillary Clinton, with approximately 34,000 votes from the 7th Congressional District. Last Friday, I was privileged to be able to interview him, discuss his time at the Convention, and ask his opinion of the upcoming election.Read More
Did you know that the American Government in the largest PR firm in the world? Take a look at the “Federal Funding Accountability and Transparency Act of 2006,” the government spends over 2 billion dollars annually on Public Relations, and that number only increases by year.Read More
Be relatable, courteous, outgoing, and professional. Don’t assume that because your Twitter account looks great that it will translate into business and growth opportunities. Sure someone might visit your account because of the large number of followers, “surely s/he is doing something right!” but once they find that you have done nothing but faked your popularity, and you aren’t personable at all, they will simply forget about you and move on to the next place.Read More
The rain was pouring, and my legs were extremely sore. My friend Gavi and I were staying at a hostel that promised a free drink at a bar down the street. We were exhausted after wandering around aimlessly. The Park du Champ de Mars was closed off for some football game screening, therefore making the Eiffel Tower almost as impossible to get to as Mount Everest. It just wasn’t a very fun day… especially considering that I was supposed to be in the “city of blinding lights.”Read More
#Hashtags are powerful tools. The search for content in the deep pools of media, social sites, and internet marketing is becoming exponentially easier. People use hashtags to help discover recipes, fashion, music and beauty advice in over crowded social sites. Unknown musicians, local foodies and artists are finding ways to break out all through the power of hashtags. From the undisclosed to the undiscovered, hashtags bring news out of the shadows and bring personalities out of the crowds.Read More
Starting as a simple form of connecting and keeping up with friends and relatives, social media has evolved, becoming a prominent component of our daily interactions. Becoming more prominent towards the end of the 2000’s, in the 2010’s social media has exploded onto the main scene. With this explosion of connectivity, social media in recent years has been responsible for major global events that have affected millions of people. Here are 4 times that social media helped change the world.Read More
House Democrats made history this week when they demonstrated a “Sit-In” on the House floor. The main goal of the Dems was to bring legislation to the floor that would expand background checks and ban gun sales to anyone who is on the no-fly watch list. They were hoping to vote on these measures before the House had its summer recess, lasting until July 5th. Speaker Paul Ryan and the rest of the House Republicans did everything in their power to stop the Democrats, and more importantly to delay the vote on gun control.Read More
The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.Read More
The importance of Public Relation (PR) strategy for the growth of business is indisputable. Today PR has expanded to multiple aspects and its importance is amplified by the cutting-edge information technologies. Apart from the traditional press releases and press conferences, today PR comprises the brand’s presence in blogs, social media and other digital networks. An effective PR strategy is a flexible strategy which flows well with new trends. It must cover all media and stay in the front line of information. Definitely, managing PR with perfection is challenging, but it reaps rich results for a business.
By now it is proven that PR is a big function and comprises multiple challenging aspects to be handled. So, hiring a PR professional can definitely win over your decision to handle everything on own. Some compelling benefits of hiring a PR professional for your business are:
You get best inputs for your business: A professional has the knack to understand your PR needs and position your business accordingly. He can give the best fitting solutions in terms of communication programs, below the line advertising, corporate philanthropy, corporate sponsorship etc. So, by handling PR on own you may miss the goodness of professionalism.
You save a lot of time: Hiring a Professional PR can relieve you from a lot of burden. As mentioned PR is a big function and it requires a lot of time and focus without which you can’t reap the effective results. If you stress yourself too much to handle PR activities you may get diverted from your core business and lose golden opportunities. Hiring a professional ensures you that all the PR stuff like social media account handling, media coverage; branding, press releases are being skillfully handled. So, you can get absorbed in the core business without worries.
Your business gets an all-encompassing PR strategy: PR professionals are knowledgeable about the different PR tools available and make the best use of each tool. They have handled PR needs of numerous businesses like yours and they are experts in tailoring the right format and pitch for a particular business. They know how to position your business to grab the attention of target crowd. They have abundant market knowledge and take action on the opportunities in terms of PR initiatives.
In a nutshell, hiring a PR professional fills your PR plan with rich and effective inputs to steer your business towards success.
My favorite part about this internship is that I have the ability to speak my mind about everything and anything. Even if it’s not a project I’m directly involved in, my opinion is still heard. But it’s more than just heard... it is taken into consideration when making a decision. Our CEO and Founder, Warren Cohn, makes sure that we are always taking the initiative to do things on our own and make decisions by ourselves. His trust in his interns may seem irresponsible to some; but if you were with us in the office every day it would be apparent why he chooses to give us such freedom. We work together, ask questions, and are constantly sharing ideas on our projects. We have multiple team meetings on a weekly basis to stay connected and well-informed about everything going on in our world at Herald Strategies.Read More
With our society becoming increasingly more about consumerism, it is impossible to go anywhere, online or not, without facing an advertisement. Advertising is a growing business and industry, but it did not start out of nowhere. Exactly how old is is advertising? And where in the world was it created?Read More
Why do certain urbanscapes offer more opportunity for violence and crime than others? This past week at Herald Strategies, we've been trying to get to the heart of this question. Back in February, a close friend and client was assaulted in Brooklyn Bridge Park. Rabbi Aaron L Raskin was approached by teenagers, and punched in the face. He isn't the first victim of violence in the park, and he certainly isn't the last. This past spring, park-goers have been pelted by basketballs, threatened with knives, and in a sort of West-Bank-like situation, assailed with heavy rocks. But the most recent case was the fatal shooting of Michelle Marks. She was walking home from work last Monday night when she was murdered by her boyfriend...Read More
5 Experiential Marketing Campaigns that Grabbed Consumers Attention
1. Carrie in a Coffeeshop?
In 2013, MGM Studios decided to make a remake of Carrie. Remakes can be risky and expensive if it does not grab the public attention. With the help from Thinkmodo, MGM installed fake walls, remote controlled tables and chairs, and even stunt men in a coffee shop to create a “real world” telekinetic Carrie. It was a huge success, and the viral video racked up over 65 million views.
2. Red Bull is Astronaut Food?
It took almost 2 years for Red Bull to accomplish this feat, but with the help of skydiver Felix Baumgartner, the worlds highest freefall was executed. Baumgartner had to wear a spacesuit and dove through the Earth’s atmosphere to accomplish the fall. Live streams covered the fall globally, and Red Bull achieved international attention.
3. Coca- Cola: The Happy Drug
Coca Cola was one of the first companies to try out experiential marketing. Six years ago, the company decided to transform one of their vending machines at a college campus into a “happy machine.” This machine gave out free cokes, pizza, and even balloon animals! Since this successful campaign, they have transformed numerous other regular machines into happy devices.
4. Free Booze? Thanks Carlsberg!
Simple is the new smart. Carlsberg, a Danish brewing company took this to mind when creating a billboard to be displayed in London. The poster, was simple, and stated “Probably the best poster in the world.” What made it the best? In the middle of the poster was a tap that produced fresh, cold beer in an empty glass. A long line quickly formed behind the simple but smart billboard.
5. Drama at the Push of a Button: TNT
TNT lived up to their slogan “Your Daily Dose of Drama,” when wreaking havoc in a small quiet town in Belgium to promote the launch of their channel there. In the middle of an empty square, they placed a red button with the sign “push to add drama.” The drama that ensued included ambulances, secret service, punches thrown, and of course, their brand at the end. The video gained a lot of attention, and has over 50 million views on YouTube.
5 Biggest Marketing Mistakes Ever Made
With the new age of advertising, companies will go through big measure to make themselves stand out. However, for some of them, these ideas ended up being huge blunders that had to be sorted out quickly.Read More
Twitter is a great way to share your thoughts, ideas, or promote your company. How do you get an audience to read what you're tweeting? These 5 simple steps are guaranteed to help direct traffic to your feed and profile.Read More