American Government = PR

Did you know that the American Government in the largest PR firm in the world? Take a look at the “Federal Funding Accountability and Transparency Act of 2006,” the government spends over 2 billion dollars annually on Public Relations, and that number only increases by year.

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Spambots: Does the Number of Your Followers Reflect Their Engagement?

Spambots: Does the Number of Your Followers Reflect Their Engagement?

You can’t help but admit that it is satisfying to open up your phone and see the Instagram notification alert you of how many more likes or followers you gained. What if you could get hundreds, even thousands of those for just a few dollars! Is it worth it?

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#Hashtag#Honeymoon

#Hashtag#Honeymoon

#Hashtags are powerful tools. The search for content in the deep pools of media, social sites, and internet marketing is becoming exponentially easier. People use hashtags to help discover recipes, fashion, music and beauty advice in over crowded social sites. Unknown musicians, local foodies and artists are finding ways to break out all through the power of hashtags. From the undisclosed to the undiscovered, hashtags bring news out of the shadows and bring personalities out of the crowds.

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Growth Hacking Is The New ‘In’ – What It Is & What You Can Learn From It

The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.

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5 Ancient Advertisements

With our society becoming increasingly more about consumerism, it is impossible to go anywhere, online or not, without facing an advertisement. Advertising is a growing business and industry, but it did not start out of nowhere. Exactly how old is is advertising? And where in the world was it created?

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Can Crime Have a Venue?

Why do certain urbanscapes offer more opportunity for violence and crime than others? This past week at Herald Strategies, we've been trying to get to the heart of this question. Back in February, a close friend and client was assaulted in Brooklyn Bridge Park. Rabbi Aaron L Raskin was approached by teenagers, and punched in the face. He isn't the first victim of violence in the park, and he certainly isn't the last. This past spring, park-goers have been pelted by basketballs, threatened with knives, and in a sort of West-Bank-like situation, assailed with heavy rocks. But the most recent case was the fatal shooting of Michelle Marks. She was walking home from work last Monday night when she was murdered by her boyfriend...

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Herald Strategies Looking for Campaign Fundraisers

Our firm, Herald Strategies is currently looking for resumes and to hire experienced campaign fundraisers to work on a few of the campaigns we will be doing this Summer in NYC. Please submit all resumes on our Jobs/Contact page and we will reach out to you. 

We are looking for both interns and staffers who have experience with campaign fundraising, to include donor research, planning and organizing fundraising events, maintaining fundraising databases (NGP, ActBlue, etc). If you have worked in this field before, please submit your resume and share your previous experiences with us in detail. Let us know exactly what you were required to do, who the candidate/committee was, how much you raised, how did you raise the money and so on. 

Please feel free to share this post with your friends or anyone who you think might be interested in working in this field. 

We look forward to reviewing your application. 

Herald Strategies.