5 Experiential Marketing Campaigns that Grabbed Consumers Attention
1. Carrie in a Coffeeshop?
In 2013, MGM Studios decided to make a remake of Carrie. Remakes can be risky and expensive if it does not grab the public attention. With the help from Thinkmodo, MGM installed fake walls, remote controlled tables and chairs, and even stunt men in a coffee shop to create a “real world” telekinetic Carrie. It was a huge success, and the viral video racked up over 65 million views.
2. Red Bull is Astronaut Food?
It took almost 2 years for Red Bull to accomplish this feat, but with the help of skydiver Felix Baumgartner, the worlds highest freefall was executed. Baumgartner had to wear a spacesuit and dove through the Earth’s atmosphere to accomplish the fall. Live streams covered the fall globally, and Red Bull achieved international attention.
3. Coca- Cola: The Happy Drug
Coca Cola was one of the first companies to try out experiential marketing. Six years ago, the company decided to transform one of their vending machines at a college campus into a “happy machine.” This machine gave out free cokes, pizza, and even balloon animals! Since this successful campaign, they have transformed numerous other regular machines into happy devices.
4. Free Booze? Thanks Carlsberg!
Simple is the new smart. Carlsberg, a Danish brewing company took this to mind when creating a billboard to be displayed in London. The poster, was simple, and stated “Probably the best poster in the world.” What made it the best? In the middle of the poster was a tap that produced fresh, cold beer in an empty glass. A long line quickly formed behind the simple but smart billboard.
5. Drama at the Push of a Button: TNT
TNT lived up to their slogan “Your Daily Dose of Drama,” when wreaking havoc in a small quiet town in Belgium to promote the launch of their channel there. In the middle of an empty square, they placed a red button with the sign “push to add drama.” The drama that ensued included ambulances, secret service, punches thrown, and of course, their brand at the end. The video gained a lot of attention, and has over 50 million views on YouTube.