In today’s digital landscape, how consumers learn about brands is rapidly changing. Banner and side bar ads on websites don’t garner the attention they used to, and more and more people are using ad blockers to delete them all together. Native advertising has quickly risen as the solution to this problem and is proving to have a better success rate than traditional online ads.Read More
It’s hard to get through a political campaign and election without a hiccup here and there. As we see Hillary Clinton and Donald Trump go back to back this season, let’s revisit some of the most famous campaign blunders of all time.Read More
The Olympics are truly a global event. Over 207 countries participated in the Parade of Nations, during the opening ceremony in Rio on August 5th. The International Olympic Committee even decided to compose a team of refugees to bring to light the worldwide refugee crisis. With that being said, coverage of the Olympics is no easy task. There are multiple aspects to the public relations behind the Olympics that the public are quick to pick up and critique.Read More
In 2011 the Snapchat app was released to the public and had an amazing reaction - people loved it! Disappearing pictures were a new phenomenon that provided new ways for people to interact ‘face to face.’ The age of texting was slowly coming to an end and Snapchat was officially starting to take the lead...Read More
No one is surprised to hear that the business environments in Israel are rather different than they are here in the states. Jokes can sometimes be cruder, you may have hookah smoke blown in your face, and you haven't lived until the bus driver closes his door on you in the pouring rain because it took you too long to board the bus. My personal favorite, however, is when a taxi driver tells you that your own destination is wrong.Read More
Did you know that the American Government in the largest PR firm in the world? Take a look at the “Federal Funding Accountability and Transparency Act of 2006,” the government spends over 2 billion dollars annually on Public Relations, and that number only increases by year.Read More
We need to reanalyze how we understand urban acts of terror, and we also need to rethink the attention given to smaller cities in national strategies for protection and defense. Smaller cities, in a very simple sense, need PR. They tend to be overlooked by national or federal defense agencies, and many governments just assume that they couldn’t possibly exist on any terrorist’s agenda. Nice proves the fallacy of that assumption, and the lethal consequences.Read More
#Hashtags are powerful tools. The search for content in the deep pools of media, social sites, and internet marketing is becoming exponentially easier. People use hashtags to help discover recipes, fashion, music and beauty advice in over crowded social sites. Unknown musicians, local foodies and artists are finding ways to break out all through the power of hashtags. From the undisclosed to the undiscovered, hashtags bring news out of the shadows and bring personalities out of the crowds.Read More
It is no secret that printed press is starting to meet its demise as we continually immerse ourselves in this new digital age. The first newspaper was printed in 1704, in Boston. Where and when will the last one be printed?Read More
Starting as a simple form of connecting and keeping up with friends and relatives, social media has evolved, becoming a prominent component of our daily interactions. Becoming more prominent towards the end of the 2000’s, in the 2010’s social media has exploded onto the main scene. With this explosion of connectivity, social media in recent years has been responsible for major global events that have affected millions of people. Here are 4 times that social media helped change the world.Read More
House Democrats made history this week when they demonstrated a “Sit-In” on the House floor. The main goal of the Dems was to bring legislation to the floor that would expand background checks and ban gun sales to anyone who is on the no-fly watch list. They were hoping to vote on these measures before the House had its summer recess, lasting until July 5th. Speaker Paul Ryan and the rest of the House Republicans did everything in their power to stop the Democrats, and more importantly to delay the vote on gun control.Read More
The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.Read More
To not have a digital marketing strategy is seldom heard of in modern times. Companies vie for digital marketing presence because it’s all about congruent, impactful branding that ultimately leads to conversions. If you want to make the most of your digital marketing presence, take a look at these top 6 tools that you should be aware of.Read More
5 Experiential Marketing Campaigns that Grabbed Consumers Attention
1. Carrie in a Coffeeshop?
In 2013, MGM Studios decided to make a remake of Carrie. Remakes can be risky and expensive if it does not grab the public attention. With the help from Thinkmodo, MGM installed fake walls, remote controlled tables and chairs, and even stunt men in a coffee shop to create a “real world” telekinetic Carrie. It was a huge success, and the viral video racked up over 65 million views.
2. Red Bull is Astronaut Food?
It took almost 2 years for Red Bull to accomplish this feat, but with the help of skydiver Felix Baumgartner, the worlds highest freefall was executed. Baumgartner had to wear a spacesuit and dove through the Earth’s atmosphere to accomplish the fall. Live streams covered the fall globally, and Red Bull achieved international attention.
3. Coca- Cola: The Happy Drug
Coca Cola was one of the first companies to try out experiential marketing. Six years ago, the company decided to transform one of their vending machines at a college campus into a “happy machine.” This machine gave out free cokes, pizza, and even balloon animals! Since this successful campaign, they have transformed numerous other regular machines into happy devices.
4. Free Booze? Thanks Carlsberg!
Simple is the new smart. Carlsberg, a Danish brewing company took this to mind when creating a billboard to be displayed in London. The poster, was simple, and stated “Probably the best poster in the world.” What made it the best? In the middle of the poster was a tap that produced fresh, cold beer in an empty glass. A long line quickly formed behind the simple but smart billboard.
5. Drama at the Push of a Button: TNT
TNT lived up to their slogan “Your Daily Dose of Drama,” when wreaking havoc in a small quiet town in Belgium to promote the launch of their channel there. In the middle of an empty square, they placed a red button with the sign “push to add drama.” The drama that ensued included ambulances, secret service, punches thrown, and of course, their brand at the end. The video gained a lot of attention, and has over 50 million views on YouTube.
5 Biggest Marketing Mistakes Ever Made
With the new age of advertising, companies will go through big measure to make themselves stand out. However, for some of them, these ideas ended up being huge blunders that had to be sorted out quickly.Read More
Twitter is a great way to share your thoughts, ideas, or promote your company. How do you get an audience to read what you're tweeting? These 5 simple steps are guaranteed to help direct traffic to your feed and profile.Read More