Marketing, advertising, and public relations. If you’re in any of these fields, you have most likely been exposed to all of these categories and understand the complex ins and outs. Anyone not in these industries, though, may struggle to comprehend what exactly people in these fields do. Worse yet, they may even use these terms interchangeably. These fields are actually quite different though, with unique responsibilities and goals embedded in each. Here is a brief breakdown of the different fields:Read More
By the time you arrive at work in the morning, you have already been bombarded with ads. Simply by walking to and out of the subway, and by being on the subway, you have already seen hundreds of images, logos, and slogans. You are exposed to more than you realize; just try counting the ads on your commute tomorrow. I take the 4/5/6 to get to work in the morning, and love paying attention to my morning subway’s ads. Two of my favorite ad campaigns at the moment include and Seamless’ “How New York Eats” campaign and StreetEasy’s “Find Your Place” campaign. This had me thinking about what works about these campaigns. I realized that they actually have a lot in common—they both target New Yorkers in a way that pokes fun at their ridiculousness.
As a Jersey girl, I immediately noticed the immense differences between New Jersey and New York when I moved here about four years ago. New Jersians have a reputation of being small-town and nice. New Yorkers are known for being pretty much the opposite of that. They have a reputation of being loud and audacious. These differences made moving a state away feel like moving a world away. I’ve learned a lot in this crazy city, mostly that you should be confident and try to expect the unexpected. I’ve learned that New Yorkers are filled with contradictions—they want to go to brunch and yoga but they don’t want to spend money, they want to sleep but they also want to bragplain to their friends about how little they sleep.
Seamless and StreetEasy understood just how crazy New Yorkers can be when they released their campaigns. Seamless’ “How New York Eats” campaign includes tongue-in-cheek one-liners that harness the insanity that is New York dining. One of my favorites goes, “Nothing ruins a good meal like other New Yorkers.” The ad includes a graphic of the New York skyline. The ads’ color schemes are bold, using background colors such as red, yellow, and blue. All of the graphics are cartoonish, with fonts of all kinds. The goal is to be fun enough to capture the attention of their target audience, New Yorkers, in an age where information is constantly thrown in consumers’ faces.
StreetEasy also created their campaign around the idea of poking fun at New Yorkers in their “Find Your Place” campaign. My favorite ad from this campaign reads, “No doorman for me. I have enough people in my life judging me.” This is just funny, and also points to the contradictory nature of New Yorkers—they want a doorman, but they also don’t want more people in their lives to judge them. The ads in this campaign are subtler than Seamless’ ads; they are all different shades of blue, with words all in the same font, and with more subdued graphics. The ads are unique in their format. For example, in the doorman ad, the word “doorman” has a check mark next to it, as though you are on StreetEasy’s website and have the option of checking or exing the doorman box.
Basically, New Yorkers are crazy, and ad creators are checking in to this truism. I appreciate a good ad, and I’ve learned to love New York, so the combination that is utilized in Seamless and StreetEasy’s clever ads makes me smile. What a funny city. I heart NY.
By Ilana Weinberger
It is easy to say that most people are ready to see 2016 go. It was filled of many ups and downs, and just bizarre moments. Here are some of the top PR campaigns of this past year:
1. Finger Licking Good! Literally.
In early May, KFC launched their exclusive line of edible nail polish. Yes, nail polish. Not chicken! The chicken flavored nail polish launched in Hong Kong in order to increase excitement about the brand. The stunt gained worldwide attention, and definitely the attention of its customer base.
2. Rich, in Sugar!
In early 2016, Skittles launched a PR campaign that created a "Skittles Holiday Pawn Shop". People in Toronto, CA were encouraged to come into the shop and bargain their unwanted holiday gifts in exchange for skittles. They walked away with sweet currency, and all the items were donated to charity. A win win!
3. "Like my Addiction"
It is safe to say that social media is a great way to target a younger audience. That is exactly what the French ad company BETC to help Addict Aide. "Louise.delage" was an Instagram account created, that gained over 50,000 likes on her photos and videos within two months. It was later revealed that upon closer inspection, each photo had this girl drinking alcohol. A creative and impactful way to raise the awareness of addiction.
Paramount launched this simple yet effective campaign to increase the publicity of the release of Zoolander 2. The public was encouraged to share post their own version of the famous "Blue Steel Pose". The #BlueSteelSelfie was a great way to create buzz.
5. Touchable Ink
In an extremely innovative step, Samsung partnered with the Thailand Association of the Blind and a chemistry professor to create one of the first accessible and cheap braille ink. This "Touchable Ink" could be placed into any printer cartridge, heated up with any household device, and the braille would appear! It was a huge step, because braille printers cost thousands of dollars which make it inaccessible to a wide population. While not promoting their products, this campaign helped Samsung gain worldwide support and attention.
In today’s digital landscape, how consumers learn about brands is rapidly changing. Banner and side bar ads on websites don’t garner the attention they used to, and more and more people are using ad blockers to delete them all together. Native advertising has quickly risen as the solution to this problem and is proving to have a better success rate than traditional online ads.Read More
As physical newspapers become something of the past, social apps slowly begin to step in. Millennials are all digital. We do everything entirely from our phones from shopping, to reading a novel and of course finding out the latest news. In the past, twitter has been know as the more traditional digital news site and the go to for reading about trendy topics and other news. However, as social apps continue to evolve so do ways on how millennials read and access the news.Read More
It’s hard to get through a political campaign and election without a hiccup here and there. As we see Hillary Clinton and Donald Trump go back to back this season, let’s revisit some of the most famous campaign blunders of all time.Read More
Admit it, did you see a single ad for Pokémon GO before it was released? Odds are you probably found out about it from a friend who was playing it. While Niantic’s Pokémon GO may have started as an April Fool’s Joke, on July 6th 2016, millions of Americans plugged in to finally experience the popular franchise in the real world (more or less). Recode.net estiamtes the total number of players in the US to be about 9.5 million daily. Additionally the app has already surpassed data usage of other popular apps such as Tinder and Twitter. But, the question is, how can an app with little to no marketing or pr budget get, let alone keep the number one spot for so long? Well there are a few reasons...Read More
The Olympics are truly a global event. Over 207 countries participated in the Parade of Nations, during the opening ceremony in Rio on August 5th. The International Olympic Committee even decided to compose a team of refugees to bring to light the worldwide refugee crisis. With that being said, coverage of the Olympics is no easy task. There are multiple aspects to the public relations behind the Olympics that the public are quick to pick up and critique.Read More
In 2011 the Snapchat app was released to the public and had an amazing reaction - people loved it! Disappearing pictures were a new phenomenon that provided new ways for people to interact ‘face to face.’ The age of texting was slowly coming to an end and Snapchat was officially starting to take the lead...Read More
No one is surprised to hear that the business environments in Israel are rather different than they are here in the states. Jokes can sometimes be cruder, you may have hookah smoke blown in your face, and you haven't lived until the bus driver closes his door on you in the pouring rain because it took you too long to board the bus. My personal favorite, however, is when a taxi driver tells you that your own destination is wrong.Read More
Did you know that the American Government in the largest PR firm in the world? Take a look at the “Federal Funding Accountability and Transparency Act of 2006,” the government spends over 2 billion dollars annually on Public Relations, and that number only increases by year.Read More
You can’t help but admit that it is satisfying to open up your phone and see the Instagram notification alert you of how many more likes or followers you gained. What if you could get hundreds, even thousands of those for just a few dollars! Is it worth it?Read More
Be relatable, courteous, outgoing, and professional. Don’t assume that because your Twitter account looks great that it will translate into business and growth opportunities. Sure someone might visit your account because of the large number of followers, “surely s/he is doing something right!” but once they find that you have done nothing but faked your popularity, and you aren’t personable at all, they will simply forget about you and move on to the next place.Read More
We need to reanalyze how we understand urban acts of terror, and we also need to rethink the attention given to smaller cities in national strategies for protection and defense. Smaller cities, in a very simple sense, need PR. They tend to be overlooked by national or federal defense agencies, and many governments just assume that they couldn’t possibly exist on any terrorist’s agenda. Nice proves the fallacy of that assumption, and the lethal consequences.Read More
#Hashtags are powerful tools. The search for content in the deep pools of media, social sites, and internet marketing is becoming exponentially easier. People use hashtags to help discover recipes, fashion, music and beauty advice in over crowded social sites. Unknown musicians, local foodies and artists are finding ways to break out all through the power of hashtags. From the undisclosed to the undiscovered, hashtags bring news out of the shadows and bring personalities out of the crowds.Read More
It is no secret that printed press is starting to meet its demise as we continually immerse ourselves in this new digital age. The first newspaper was printed in 1704, in Boston. Where and when will the last one be printed?Read More
House Democrats made history this week when they demonstrated a “Sit-In” on the House floor. The main goal of the Dems was to bring legislation to the floor that would expand background checks and ban gun sales to anyone who is on the no-fly watch list. They were hoping to vote on these measures before the House had its summer recess, lasting until July 5th. Speaker Paul Ryan and the rest of the House Republicans did everything in their power to stop the Democrats, and more importantly to delay the vote on gun control.Read More
The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.Read More
The importance of Public Relation (PR) strategy for the growth of business is indisputable. Today PR has expanded to multiple aspects and its importance is amplified by the cutting-edge information technologies. Apart from the traditional press releases and press conferences, today PR comprises the brand’s presence in blogs, social media and other digital networks. An effective PR strategy is a flexible strategy which flows well with new trends. It must cover all media and stay in the front line of information. Definitely, managing PR with perfection is challenging, but it reaps rich results for a business.
By now it is proven that PR is a big function and comprises multiple challenging aspects to be handled. So, hiring a PR professional can definitely win over your decision to handle everything on own. Some compelling benefits of hiring a PR professional for your business are:
You get best inputs for your business: A professional has the knack to understand your PR needs and position your business accordingly. He can give the best fitting solutions in terms of communication programs, below the line advertising, corporate philanthropy, corporate sponsorship etc. So, by handling PR on own you may miss the goodness of professionalism.
You save a lot of time: Hiring a Professional PR can relieve you from a lot of burden. As mentioned PR is a big function and it requires a lot of time and focus without which you can’t reap the effective results. If you stress yourself too much to handle PR activities you may get diverted from your core business and lose golden opportunities. Hiring a professional ensures you that all the PR stuff like social media account handling, media coverage; branding, press releases are being skillfully handled. So, you can get absorbed in the core business without worries.
Your business gets an all-encompassing PR strategy: PR professionals are knowledgeable about the different PR tools available and make the best use of each tool. They have handled PR needs of numerous businesses like yours and they are experts in tailoring the right format and pitch for a particular business. They know how to position your business to grab the attention of target crowd. They have abundant market knowledge and take action on the opportunities in terms of PR initiatives.
In a nutshell, hiring a PR professional fills your PR plan with rich and effective inputs to steer your business towards success.