Marketing, advertising, and public relations. If you’re in any of these fields, you have most likely been exposed to all of these categories and understand the complex ins and outs. Anyone not in these industries, though, may struggle to comprehend what exactly people in these fields do. Worse yet, they may even use these terms interchangeably. These fields are actually quite different though, with unique responsibilities and goals embedded in each. Here is a brief breakdown of the different fields:Read More
By the time you arrive at work in the morning, you have already been bombarded with ads. Simply by walking to and out of the subway, and by being on the subway, you have already seen hundreds of images, logos, and slogans. You are exposed to more than you realize; just try counting the ads on your commute tomorrow. I take the 4/5/6 to get to work in the morning, and love paying attention to my morning subway’s ads. Two of my favorite ad campaigns at the moment include and Seamless’ “How New York Eats” campaign and StreetEasy’s “Find Your Place” campaign. This had me thinking about what works about these campaigns. I realized that they actually have a lot in common—they both target New Yorkers in a way that pokes fun at their ridiculousness.
As a Jersey girl, I immediately noticed the immense differences between New Jersey and New York when I moved here about four years ago. New Jersians have a reputation of being small-town and nice. New Yorkers are known for being pretty much the opposite of that. They have a reputation of being loud and audacious. These differences made moving a state away feel like moving a world away. I’ve learned a lot in this crazy city, mostly that you should be confident and try to expect the unexpected. I’ve learned that New Yorkers are filled with contradictions—they want to go to brunch and yoga but they don’t want to spend money, they want to sleep but they also want to bragplain to their friends about how little they sleep.
Seamless and StreetEasy understood just how crazy New Yorkers can be when they released their campaigns. Seamless’ “How New York Eats” campaign includes tongue-in-cheek one-liners that harness the insanity that is New York dining. One of my favorites goes, “Nothing ruins a good meal like other New Yorkers.” The ad includes a graphic of the New York skyline. The ads’ color schemes are bold, using background colors such as red, yellow, and blue. All of the graphics are cartoonish, with fonts of all kinds. The goal is to be fun enough to capture the attention of their target audience, New Yorkers, in an age where information is constantly thrown in consumers’ faces.
StreetEasy also created their campaign around the idea of poking fun at New Yorkers in their “Find Your Place” campaign. My favorite ad from this campaign reads, “No doorman for me. I have enough people in my life judging me.” This is just funny, and also points to the contradictory nature of New Yorkers—they want a doorman, but they also don’t want more people in their lives to judge them. The ads in this campaign are subtler than Seamless’ ads; they are all different shades of blue, with words all in the same font, and with more subdued graphics. The ads are unique in their format. For example, in the doorman ad, the word “doorman” has a check mark next to it, as though you are on StreetEasy’s website and have the option of checking or exing the doorman box.
Basically, New Yorkers are crazy, and ad creators are checking in to this truism. I appreciate a good ad, and I’ve learned to love New York, so the combination that is utilized in Seamless and StreetEasy’s clever ads makes me smile. What a funny city. I heart NY.
By Ilana Weinberger
In today’s digital landscape, how consumers learn about brands is rapidly changing. Banner and side bar ads on websites don’t garner the attention they used to, and more and more people are using ad blockers to delete them all together. Native advertising has quickly risen as the solution to this problem and is proving to have a better success rate than traditional online ads.Read More
Admit it, did you see a single ad for Pokémon GO before it was released? Odds are you probably found out about it from a friend who was playing it. While Niantic’s Pokémon GO may have started as an April Fool’s Joke, on July 6th 2016, millions of Americans plugged in to finally experience the popular franchise in the real world (more or less). Recode.net estiamtes the total number of players in the US to be about 9.5 million daily. Additionally the app has already surpassed data usage of other popular apps such as Tinder and Twitter. But, the question is, how can an app with little to no marketing or pr budget get, let alone keep the number one spot for so long? Well there are a few reasons...Read More
Look... we all hate the telemarketer who mercilessly calls our home at all times of the day. So why do we write in that same irritating corporate voice, then?
The problem is that most people don't realize that their writing wears their readers out and is mind-numbingly dull. Those who acknowledge that their writing needs work don't know where to find help...Read More
Did you know that the American Government in the largest PR firm in the world? Take a look at the “Federal Funding Accountability and Transparency Act of 2006,” the government spends over 2 billion dollars annually on Public Relations, and that number only increases by year.Read More
You can’t help but admit that it is satisfying to open up your phone and see the Instagram notification alert you of how many more likes or followers you gained. What if you could get hundreds, even thousands of those for just a few dollars! Is it worth it?Read More
Be relatable, courteous, outgoing, and professional. Don’t assume that because your Twitter account looks great that it will translate into business and growth opportunities. Sure someone might visit your account because of the large number of followers, “surely s/he is doing something right!” but once they find that you have done nothing but faked your popularity, and you aren’t personable at all, they will simply forget about you and move on to the next place.Read More
We need to reanalyze how we understand urban acts of terror, and we also need to rethink the attention given to smaller cities in national strategies for protection and defense. Smaller cities, in a very simple sense, need PR. They tend to be overlooked by national or federal defense agencies, and many governments just assume that they couldn’t possibly exist on any terrorist’s agenda. Nice proves the fallacy of that assumption, and the lethal consequences.Read More
The rain was pouring, and my legs were extremely sore. My friend Gavi and I were staying at a hostel that promised a free drink at a bar down the street. We were exhausted after wandering around aimlessly. The Park du Champ de Mars was closed off for some football game screening, therefore making the Eiffel Tower almost as impossible to get to as Mount Everest. It just wasn’t a very fun day… especially considering that I was supposed to be in the “city of blinding lights.”Read More
#Hashtags are powerful tools. The search for content in the deep pools of media, social sites, and internet marketing is becoming exponentially easier. People use hashtags to help discover recipes, fashion, music and beauty advice in over crowded social sites. Unknown musicians, local foodies and artists are finding ways to break out all through the power of hashtags. From the undisclosed to the undiscovered, hashtags bring news out of the shadows and bring personalities out of the crowds.Read More
The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.Read More
To not have a digital marketing strategy is seldom heard of in modern times. Companies vie for digital marketing presence because it’s all about congruent, impactful branding that ultimately leads to conversions. If you want to make the most of your digital marketing presence, take a look at these top 6 tools that you should be aware of.Read More
My favorite part about this internship is that I have the ability to speak my mind about everything and anything. Even if it’s not a project I’m directly involved in, my opinion is still heard. But it’s more than just heard... it is taken into consideration when making a decision. Our CEO and Founder, Warren Cohn, makes sure that we are always taking the initiative to do things on our own and make decisions by ourselves. His trust in his interns may seem irresponsible to some; but if you were with us in the office every day it would be apparent why he chooses to give us such freedom. We work together, ask questions, and are constantly sharing ideas on our projects. We have multiple team meetings on a weekly basis to stay connected and well-informed about everything going on in our world at Herald Strategies.Read More
With our society becoming increasingly more about consumerism, it is impossible to go anywhere, online or not, without facing an advertisement. Advertising is a growing business and industry, but it did not start out of nowhere. Exactly how old is is advertising? And where in the world was it created?Read More
5 Experiential Marketing Campaigns that Grabbed Consumers Attention
1. Carrie in a Coffeeshop?
In 2013, MGM Studios decided to make a remake of Carrie. Remakes can be risky and expensive if it does not grab the public attention. With the help from Thinkmodo, MGM installed fake walls, remote controlled tables and chairs, and even stunt men in a coffee shop to create a “real world” telekinetic Carrie. It was a huge success, and the viral video racked up over 65 million views.
2. Red Bull is Astronaut Food?
It took almost 2 years for Red Bull to accomplish this feat, but with the help of skydiver Felix Baumgartner, the worlds highest freefall was executed. Baumgartner had to wear a spacesuit and dove through the Earth’s atmosphere to accomplish the fall. Live streams covered the fall globally, and Red Bull achieved international attention.
3. Coca- Cola: The Happy Drug
Coca Cola was one of the first companies to try out experiential marketing. Six years ago, the company decided to transform one of their vending machines at a college campus into a “happy machine.” This machine gave out free cokes, pizza, and even balloon animals! Since this successful campaign, they have transformed numerous other regular machines into happy devices.
4. Free Booze? Thanks Carlsberg!
Simple is the new smart. Carlsberg, a Danish brewing company took this to mind when creating a billboard to be displayed in London. The poster, was simple, and stated “Probably the best poster in the world.” What made it the best? In the middle of the poster was a tap that produced fresh, cold beer in an empty glass. A long line quickly formed behind the simple but smart billboard.
5. Drama at the Push of a Button: TNT
TNT lived up to their slogan “Your Daily Dose of Drama,” when wreaking havoc in a small quiet town in Belgium to promote the launch of their channel there. In the middle of an empty square, they placed a red button with the sign “push to add drama.” The drama that ensued included ambulances, secret service, punches thrown, and of course, their brand at the end. The video gained a lot of attention, and has over 50 million views on YouTube.
5 Biggest Marketing Mistakes Ever Made
With the new age of advertising, companies will go through big measure to make themselves stand out. However, for some of them, these ideas ended up being huge blunders that had to be sorted out quickly.Read More