Marketing, advertising, and public relations. If you’re in any of these fields, you have most likely been exposed to all of these categories and understand the complex ins and outs. Anyone not in these industries, though, may struggle to comprehend what exactly people in these fields do. Worse yet, they may even use these terms interchangeably. These fields are actually quite different though, with unique responsibilities and goals embedded in each. Here is a brief breakdown of the different fields:Read More
In today’s digital landscape, how consumers learn about brands is rapidly changing. Banner and side bar ads on websites don’t garner the attention they used to, and more and more people are using ad blockers to delete them all together. Native advertising has quickly risen as the solution to this problem and is proving to have a better success rate than traditional online ads.Read More
As physical newspapers become something of the past, social apps slowly begin to step in. Millennials are all digital. We do everything entirely from our phones from shopping, to reading a novel and of course finding out the latest news. In the past, twitter has been know as the more traditional digital news site and the go to for reading about trendy topics and other news. However, as social apps continue to evolve so do ways on how millennials read and access the news.Read More
Admit it, did you see a single ad for Pokémon GO before it was released? Odds are you probably found out about it from a friend who was playing it. While Niantic’s Pokémon GO may have started as an April Fool’s Joke, on July 6th 2016, millions of Americans plugged in to finally experience the popular franchise in the real world (more or less). Recode.net estiamtes the total number of players in the US to be about 9.5 million daily. Additionally the app has already surpassed data usage of other popular apps such as Tinder and Twitter. But, the question is, how can an app with little to no marketing or pr budget get, let alone keep the number one spot for so long? Well there are a few reasons...Read More
Look... we all hate the telemarketer who mercilessly calls our home at all times of the day. So why do we write in that same irritating corporate voice, then?
The problem is that most people don't realize that their writing wears their readers out and is mind-numbingly dull. Those who acknowledge that their writing needs work don't know where to find help...Read More
In 2011 the Snapchat app was released to the public and had an amazing reaction - people loved it! Disappearing pictures were a new phenomenon that provided new ways for people to interact ‘face to face.’ The age of texting was slowly coming to an end and Snapchat was officially starting to take the lead...Read More
No one is surprised to hear that the business environments in Israel are rather different than they are here in the states. Jokes can sometimes be cruder, you may have hookah smoke blown in your face, and you haven't lived until the bus driver closes his door on you in the pouring rain because it took you too long to board the bus. My personal favorite, however, is when a taxi driver tells you that your own destination is wrong.Read More
Steve Cohn is an NYC lawyer. This year, he ran as a pledged delegate for Hillary Clinton, with approximately 34,000 votes from the 7th Congressional District. Last Friday, I was privileged to be able to interview him, discuss his time at the Convention, and ask his opinion of the upcoming election.Read More
Did you know that the American Government in the largest PR firm in the world? Take a look at the “Federal Funding Accountability and Transparency Act of 2006,” the government spends over 2 billion dollars annually on Public Relations, and that number only increases by year.Read More
You can’t help but admit that it is satisfying to open up your phone and see the Instagram notification alert you of how many more likes or followers you gained. What if you could get hundreds, even thousands of those for just a few dollars! Is it worth it?Read More
Be relatable, courteous, outgoing, and professional. Don’t assume that because your Twitter account looks great that it will translate into business and growth opportunities. Sure someone might visit your account because of the large number of followers, “surely s/he is doing something right!” but once they find that you have done nothing but faked your popularity, and you aren’t personable at all, they will simply forget about you and move on to the next place.Read More
We need to reanalyze how we understand urban acts of terror, and we also need to rethink the attention given to smaller cities in national strategies for protection and defense. Smaller cities, in a very simple sense, need PR. They tend to be overlooked by national or federal defense agencies, and many governments just assume that they couldn’t possibly exist on any terrorist’s agenda. Nice proves the fallacy of that assumption, and the lethal consequences.Read More
The rain was pouring, and my legs were extremely sore. My friend Gavi and I were staying at a hostel that promised a free drink at a bar down the street. We were exhausted after wandering around aimlessly. The Park du Champ de Mars was closed off for some football game screening, therefore making the Eiffel Tower almost as impossible to get to as Mount Everest. It just wasn’t a very fun day… especially considering that I was supposed to be in the “city of blinding lights.”Read More
#Hashtags are powerful tools. The search for content in the deep pools of media, social sites, and internet marketing is becoming exponentially easier. People use hashtags to help discover recipes, fashion, music and beauty advice in over crowded social sites. Unknown musicians, local foodies and artists are finding ways to break out all through the power of hashtags. From the undisclosed to the undiscovered, hashtags bring news out of the shadows and bring personalities out of the crowds.Read More
The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.Read More
The importance of Public Relation (PR) strategy for the growth of business is indisputable. Today PR has expanded to multiple aspects and its importance is amplified by the cutting-edge information technologies. Apart from the traditional press releases and press conferences, today PR comprises the brand’s presence in blogs, social media and other digital networks. An effective PR strategy is a flexible strategy which flows well with new trends. It must cover all media and stay in the front line of information. Definitely, managing PR with perfection is challenging, but it reaps rich results for a business.
By now it is proven that PR is a big function and comprises multiple challenging aspects to be handled. So, hiring a PR professional can definitely win over your decision to handle everything on own. Some compelling benefits of hiring a PR professional for your business are:
You get best inputs for your business: A professional has the knack to understand your PR needs and position your business accordingly. He can give the best fitting solutions in terms of communication programs, below the line advertising, corporate philanthropy, corporate sponsorship etc. So, by handling PR on own you may miss the goodness of professionalism.
You save a lot of time: Hiring a Professional PR can relieve you from a lot of burden. As mentioned PR is a big function and it requires a lot of time and focus without which you can’t reap the effective results. If you stress yourself too much to handle PR activities you may get diverted from your core business and lose golden opportunities. Hiring a professional ensures you that all the PR stuff like social media account handling, media coverage; branding, press releases are being skillfully handled. So, you can get absorbed in the core business without worries.
Your business gets an all-encompassing PR strategy: PR professionals are knowledgeable about the different PR tools available and make the best use of each tool. They have handled PR needs of numerous businesses like yours and they are experts in tailoring the right format and pitch for a particular business. They know how to position your business to grab the attention of target crowd. They have abundant market knowledge and take action on the opportunities in terms of PR initiatives.
In a nutshell, hiring a PR professional fills your PR plan with rich and effective inputs to steer your business towards success.
To not have a digital marketing strategy is seldom heard of in modern times. Companies vie for digital marketing presence because it’s all about congruent, impactful branding that ultimately leads to conversions. If you want to make the most of your digital marketing presence, take a look at these top 6 tools that you should be aware of.Read More
With our society becoming increasingly more about consumerism, it is impossible to go anywhere, online or not, without facing an advertisement. Advertising is a growing business and industry, but it did not start out of nowhere. Exactly how old is is advertising? And where in the world was it created?Read More