Native Advertising

Native Advertising

In today’s digital landscape, how consumers learn about brands is rapidly changing. Banner and side bar ads on websites don’t garner the attention they used to, and more and more people are using ad blockers to delete them all together. Native advertising has quickly risen as the solution to this problem and is proving to have a better success rate than traditional online ads.

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Biggest Political Campaign Blunders of All Time

Biggest Political Campaign Blunders of All Time

It’s hard to get through a political campaign and election without a hiccup here and there. As we see Hillary Clinton and Donald Trump go back to back this season, let’s revisit some of the most famous campaign blunders of all time. 

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Party Progress: The Recent Changes in the US Political Realm

America’s major political parties recently held highly watched, media-friendly conventions; all the while, political history was changing and electoral coalitions were realigning. In Cleveland, the Republicans pointedly critiqued the current administration with scarcely hidden motifs of anxiety and fear. Conversely, the Democrats nostalgically sought to show the appeals of continuity and present a new way forward. In their own ways, both parties continued down their centuries-long trajectory while simultaneously radically diverging from their recent forms.

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My Interview with a DNC Delegate

My Interview with a DNC Delegate

Steve Cohn is an NYC lawyer. This year, he ran as a pledged delegate for Hillary Clinton, with approximately 34,000 votes from the 7th Congressional District. Last Friday, I was privileged to be able to interview him, discuss his time at the Convention, and ask his opinion of the upcoming election.

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American Government = PR

Did you know that the American Government in the largest PR firm in the world? Take a look at the “Federal Funding Accountability and Transparency Act of 2006,” the government spends over 2 billion dollars annually on Public Relations, and that number only increases by year.

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Be the Amsterdam of PR

Be the Amsterdam of PR

Be relatable, courteous, outgoing, and professional. Don’t assume that because your Twitter account looks great that it will translate into business and growth opportunities. Sure someone might visit your account because of the large number of followers, “surely s/he is doing something right!” but once they find that you have done nothing but faked your popularity, and you aren’t personable at all, they will simply forget about you and move on to the next place.

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Bastille Day's Lessons for Small Cities

Bastille Day's Lessons for Small Cities

We need to reanalyze how we understand urban acts of terror, and we also need to rethink the attention given to smaller cities in national strategies for protection and defense. Smaller cities, in a very simple sense, need PR. They tend to be overlooked by national or federal defense agencies, and many governments just assume that they couldn’t possibly exist on any terrorist’s agenda. Nice proves the fallacy of that assumption, and the lethal consequences.

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What's Happening to Printed Press?

It is no secret that printed press is starting to meet its demise as we continually immerse ourselves in this new digital age. The first newspaper was printed in 1704, in Boston. Where and when will the last one be printed?

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Growth Hacking Is The New ‘In’ – What It Is & What You Can Learn From It

The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.

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My Professional Circle: Why Having A Voice Matters

My favorite part about this internship is that I have the ability to speak my mind about everything and anything. Even if it’s not a project I’m directly involved in, my opinion is still heard. But it’s more than just heard... it is taken into consideration when making a decision. Our CEO and Founder, Warren Cohn, makes sure that we are always taking the initiative to do things on our own and make decisions by ourselves. His trust in his interns may seem irresponsible to some; but if you were with us in the office every day it would be apparent why he chooses to give us such freedom. We work together, ask questions, and are constantly sharing ideas on our projects. We have multiple team meetings on a weekly basis to stay connected and well-informed about everything going on in our world at Herald Strategies.

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Can Crime Have a Venue?

Why do certain urbanscapes offer more opportunity for violence and crime than others? This past week at Herald Strategies, we've been trying to get to the heart of this question. Back in February, a close friend and client was assaulted in Brooklyn Bridge Park. Rabbi Aaron L Raskin was approached by teenagers, and punched in the face. He isn't the first victim of violence in the park, and he certainly isn't the last. This past spring, park-goers have been pelted by basketballs, threatened with knives, and in a sort of West-Bank-like situation, assailed with heavy rocks. But the most recent case was the fatal shooting of Michelle Marks. She was walking home from work last Monday night when she was murdered by her boyfriend...

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Herald Strategies Looking for Campaign Fundraisers

Our firm, Herald Strategies is currently looking for resumes and to hire experienced campaign fundraisers to work on a few of the campaigns we will be doing this Summer in NYC. Please submit all resumes on our Jobs/Contact page and we will reach out to you. 

We are looking for both interns and staffers who have experience with campaign fundraising, to include donor research, planning and organizing fundraising events, maintaining fundraising databases (NGP, ActBlue, etc). If you have worked in this field before, please submit your resume and share your previous experiences with us in detail. Let us know exactly what you were required to do, who the candidate/committee was, how much you raised, how did you raise the money and so on. 

Please feel free to share this post with your friends or anyone who you think might be interested in working in this field. 

We look forward to reviewing your application. 

Herald Strategies.