Marketing, Advertising, and Public Relations: What’s the Difference?

Marketing, advertising, and public relations.  If you’re in any of these fields, you have most likely been exposed to all of these categories and understand the complex ins and outs.  Anyone not in these industries, though, may struggle to comprehend what exactly people in these fields do. Worse yet, they may even use these terms interchangeably.  These fields are actually quite different though, with unique responsibilities and goals embedded in each. Here is a brief breakdown of the different fields:

1) Marketing

Marketing can be used as an umbrella term for delivering a product to a target audience, and advertising and public relations fall under this broad umbrella. Generally speaking, it’s the sum of all parts. The goal of marketing is to acquire customers through the promotion of products or services, establish relationships with them and then maintain those relationships over time. A good synonym for marketing, and another way to think about it, is promotion, which is referenced above. Ultimately, your goal is to market or promote your product through various channels.

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2) Advertising

Advertising, as mentioned above, is one slice of the marketing pie that includes paid-for media exposure. The goal of an ad is to tell the target audience important and specific company information and facts through various mediums, including television, print (e.g., newspapers, magazines, journals,) radio, press, internet, direct selling, contests, sponsorships, posters, clothes, events, and even people (ambassadors.) Overall, the goal of advertising is to inform, persuade, or remind customers about your product, service or brand to get them to buy into it.

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3) Public Relations

Public relations helps establish positive brand image and increase brand awareness; it’s all about reputation management. Public relations can include press releases, events, speaking opportunities, sponsorships, and media relations for the client. The goals are more broad than those of advertising and vary from client to client. For some, it’s about creating a reputation that previously didn’t exist because you’re a new company or a new service. For others, it’s about reputation management in the sense of diverting attention away from potentially damaging press to maintain that positive image. The services that PR offers are very tailored to each client’s wishes, but the biggest difference between PR and advertising is that PR is usually made up of earned media - i.e. organic and unpaid for - while advertising is paid for.

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Marketing is not just a nice thing to have, it’s an important asset for companies to utilize. Therefore, it’s always good to know the differences, whether you’re thinking about pursuing one of the fields, know someone in the field, or are simply curious.

By: Ilana Weinberger

Best PR Campaigns of 2016

It is easy to say that most people are ready to see 2016 go. It was filled of many ups and downs, and just bizarre moments. Here are some of the top PR campaigns of this past year:

1. Finger Licking Good! Literally. 

In early May, KFC launched their exclusive line of edible nail polish. Yes, nail polish. Not chicken! The chicken flavored nail polish launched in Hong Kong in order to increase excitement about the brand. The stunt gained worldwide attention, and definitely the attention of its customer base.

2. Rich, in Sugar!

In early 2016, Skittles launched a PR campaign that created a "Skittles Holiday Pawn Shop". People in Toronto, CA were encouraged to come into the shop and bargain their unwanted holiday gifts in exchange for skittles. They walked away with sweet currency, and all the items were donated to charity. A win win! 

3. "Like my Addiction"

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It is safe to say that social media is a great way to target a younger audience. That is exactly what the French ad company BETC to help Addict Aide. "Louise.delage" was an Instagram account created, that gained over 50,000 likes on her photos and videos within two months. It was later revealed that upon closer inspection, each photo had this girl drinking alcohol. A creative and impactful way to raise the awareness of addiction. 

4.Simple Selfie

Paramount launched this simple yet effective campaign to increase the publicity of the release of Zoolander 2. The public was encouraged to share post their own version of the famous "Blue Steel Pose". The #BlueSteelSelfie was a great way to create buzz. 

5. Touchable Ink

In an extremely innovative step, Samsung partnered with the Thailand Association of the Blind and a chemistry professor to create one of the first accessible and cheap braille ink. This "Touchable Ink" could be placed into any printer cartridge, heated up with any household device, and the braille would appear! It was a huge step, because braille printers cost thousands of dollars which make it inaccessible to a wide population. While not promoting their products, this campaign helped Samsung gain worldwide support and attention. 

Native Advertising

Native Advertising

In today’s digital landscape, how consumers learn about brands is rapidly changing. Banner and side bar ads on websites don’t garner the attention they used to, and more and more people are using ad blockers to delete them all together. Native advertising has quickly risen as the solution to this problem and is proving to have a better success rate than traditional online ads.

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Snapchat News

Snapchat News

As physical newspapers become something of the past, social apps slowly begin to step in. Millennials are all digital. We do everything entirely from our phones from shopping, to reading a novel and of course finding out the latest news. In the past, twitter has been know as the more traditional digital news site and the go to for reading about trendy topics and other news. However, as social apps continue to evolve so do ways on how millennials read and access the news.

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Biggest Political Campaign Blunders of All Time

Biggest Political Campaign Blunders of All Time

It’s hard to get through a political campaign and election without a hiccup here and there. As we see Hillary Clinton and Donald Trump go back to back this season, let’s revisit some of the most famous campaign blunders of all time. 

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PokéPR

Admit it, did you see a single ad for Pokémon GO before it was released? Odds are you probably found out about it from a friend who was playing it. While Niantic’s Pokémon GO may have started as an April Fool’s Joke, on July 6th 2016, millions of Americans plugged in to finally experience the popular franchise in the real world (more or less). Recode.net estiamtes the total number of players in the US to be about 9.5 million daily. Additionally the app has already surpassed data usage of other popular apps such as Tinder and Twitter. But, the question is, how can an app with little to no marketing or pr budget get, let alone keep the number one spot for so long? Well there are a few reasons...

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Gold Medals and Zika Virus: The Ins and Outs of Olympics Media

Gold Medals and Zika Virus: The Ins and Outs of Olympics Media

The Olympics are truly a global event. Over 207 countries participated in the Parade of Nations, during the opening ceremony in Rio on August 5th. The International Olympic Committee even decided to compose a team of refugees to bring to light the worldwide refugee crisis. With that being said, coverage of the Olympics is no easy task. There are multiple aspects to the public relations behind the Olympics that the public are quick to pick up and critique.

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Cultural Salvage: My Afternoon at the Diarna Situation Room

Cultural Salvage: My Afternoon at the Diarna Situation Room

No culture ever vanishes completely… vestiges can be found if one looks hard enough. Recently, however, the Islamic State and a plethora of other terrorist organizations in the Middle East have been on a rampage of destroying culture they deem unfit for or contrary to their mission. I was in the hospital last year when ISIS dynamited the ancient temple complex at Palmyra. Needless so say, it did not help to expedite my recovery.

A culture vastly overlooked by many historians and academics alike is the rich Jewish culture that used to flourish throughout cities in the Middle East, North Africa, and the Balkans. Only seventy years ago, there were still thriving Jewish communities in cities across the Muslim world. Some were very shaken, like in Baghdad, some on the precipice of collapse, like Damascus, and some would soon be completely abandoned, like in Alexandria. Instead of abandonment, there's a new problem facing Jewish heritage sites in the Middle East: the merciless destruction of Jewish culture by terrorist organizations.

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Bland Content? Spice it Up!

Look... we all hate the telemarketer who mercilessly calls our home at all times of the day. So why do we write in that same irritating corporate voice, then?

The problem is that most people don't realize that their writing wears their readers out and is mind-numbingly dull. Those who acknowledge that their writing needs work don't know where to find help...

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Insta-Argument, Snap-Fight: A Battle of the Apps

Insta-Argument, Snap-Fight: A Battle of the Apps

In 2011 the Snapchat app was released to the public and had an amazing reaction - people loved it! Disappearing pictures were a new phenomenon that provided new ways for people to interact ‘face to face.’  The age of texting was slowly coming to an end and Snapchat was officially starting to take the lead...

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Israel: Business Strategies and Manners...

Israel: Business Strategies and Manners...

No one is surprised to hear that the business environments in Israel are rather different than they are here in the states. Jokes can sometimes be cruder, you may have hookah smoke blown in your face, and you haven't lived until the bus driver closes his door on you in the pouring rain because it took you too long to board the bus. My personal favorite, however, is when a taxi driver tells you that your own destination is wrong.

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My Interview with a DNC Delegate

My Interview with a DNC Delegate

Steve Cohn is an NYC lawyer. This year, he ran as a pledged delegate for Hillary Clinton, with approximately 34,000 votes from the 7th Congressional District. Last Friday, I was privileged to be able to interview him, discuss his time at the Convention, and ask his opinion of the upcoming election.

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American Government = PR

Did you know that the American Government in the largest PR firm in the world? Take a look at the “Federal Funding Accountability and Transparency Act of 2006,” the government spends over 2 billion dollars annually on Public Relations, and that number only increases by year.

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Spambots: Does the Number of Your Followers Reflect Their Engagement?

Spambots: Does the Number of Your Followers Reflect Their Engagement?

You can’t help but admit that it is satisfying to open up your phone and see the Instagram notification alert you of how many more likes or followers you gained. What if you could get hundreds, even thousands of those for just a few dollars! Is it worth it?

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Be the Amsterdam of PR

Be the Amsterdam of PR

Be relatable, courteous, outgoing, and professional. Don’t assume that because your Twitter account looks great that it will translate into business and growth opportunities. Sure someone might visit your account because of the large number of followers, “surely s/he is doing something right!” but once they find that you have done nothing but faked your popularity, and you aren’t personable at all, they will simply forget about you and move on to the next place.

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Bastille Day's Lessons for Small Cities

Bastille Day's Lessons for Small Cities

We need to reanalyze how we understand urban acts of terror, and we also need to rethink the attention given to smaller cities in national strategies for protection and defense. Smaller cities, in a very simple sense, need PR. They tend to be overlooked by national or federal defense agencies, and many governments just assume that they couldn’t possibly exist on any terrorist’s agenda. Nice proves the fallacy of that assumption, and the lethal consequences.

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Paris: Lessons Learned from the City of Lights

Paris: Lessons Learned from the City of Lights

The rain was pouring, and my legs were extremely sore. My friend Gavi and I were staying at a hostel that promised a free drink at a bar down the street. We were exhausted after wandering around aimlessly. The Park du Champ de Mars was closed off for some football game screening, therefore making the Eiffel Tower almost as impossible to get to as Mount Everest. It just wasn’t a very fun day… especially considering that I was supposed to be in the “city of blinding lights.”

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What's Happening to Printed Press?

It is no secret that printed press is starting to meet its demise as we continually immerse ourselves in this new digital age. The first newspaper was printed in 1704, in Boston. Where and when will the last one be printed?

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Social Media in the Past Decade

Starting as a simple form of connecting and keeping up with friends and relatives, social media has evolved, becoming a prominent component of our daily interactions. Becoming more prominent towards the end of the 2000’s, in the 2010’s social media has exploded onto the main scene. With this explosion of connectivity, social media in recent years has been responsible for major global events that have affected millions of people. Here are 4 times that social media helped change the world.

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