Native Advertising

Native Advertising

In today’s digital landscape, how consumers learn about brands is rapidly changing. Banner and side bar ads on websites don’t garner the attention they used to, and more and more people are using ad blockers to delete them all together. Native advertising has quickly risen as the solution to this problem and is proving to have a better success rate than traditional online ads.

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Snapchat News

Snapchat News

As physical newspapers become something of the past, social apps slowly begin to step in. Millennials are all digital. We do everything entirely from our phones from shopping, to reading a novel and of course finding out the latest news. In the past, twitter has been know as the more traditional digital news site and the go to for reading about trendy topics and other news. However, as social apps continue to evolve so do ways on how millennials read and access the news.

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PokéPR

Admit it, did you see a single ad for Pokémon GO before it was released? Odds are you probably found out about it from a friend who was playing it. While Niantic’s Pokémon GO may have started as an April Fool’s Joke, on July 6th 2016, millions of Americans plugged in to finally experience the popular franchise in the real world (more or less). Recode.net estiamtes the total number of players in the US to be about 9.5 million daily. Additionally the app has already surpassed data usage of other popular apps such as Tinder and Twitter. But, the question is, how can an app with little to no marketing or pr budget get, let alone keep the number one spot for so long? Well there are a few reasons...

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Insta-Argument, Snap-Fight: A Battle of the Apps

Insta-Argument, Snap-Fight: A Battle of the Apps

In 2011 the Snapchat app was released to the public and had an amazing reaction - people loved it! Disappearing pictures were a new phenomenon that provided new ways for people to interact ‘face to face.’  The age of texting was slowly coming to an end and Snapchat was officially starting to take the lead...

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Israel: Business Strategies and Manners...

Israel: Business Strategies and Manners...

No one is surprised to hear that the business environments in Israel are rather different than they are here in the states. Jokes can sometimes be cruder, you may have hookah smoke blown in your face, and you haven't lived until the bus driver closes his door on you in the pouring rain because it took you too long to board the bus. My personal favorite, however, is when a taxi driver tells you that your own destination is wrong.

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American Government = PR

Did you know that the American Government in the largest PR firm in the world? Take a look at the “Federal Funding Accountability and Transparency Act of 2006,” the government spends over 2 billion dollars annually on Public Relations, and that number only increases by year.

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Spambots: Does the Number of Your Followers Reflect Their Engagement?

Spambots: Does the Number of Your Followers Reflect Their Engagement?

You can’t help but admit that it is satisfying to open up your phone and see the Instagram notification alert you of how many more likes or followers you gained. What if you could get hundreds, even thousands of those for just a few dollars! Is it worth it?

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Bastille Day's Lessons for Small Cities

Bastille Day's Lessons for Small Cities

We need to reanalyze how we understand urban acts of terror, and we also need to rethink the attention given to smaller cities in national strategies for protection and defense. Smaller cities, in a very simple sense, need PR. They tend to be overlooked by national or federal defense agencies, and many governments just assume that they couldn’t possibly exist on any terrorist’s agenda. Nice proves the fallacy of that assumption, and the lethal consequences.

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Paris: Lessons Learned from the City of Lights

Paris: Lessons Learned from the City of Lights

The rain was pouring, and my legs were extremely sore. My friend Gavi and I were staying at a hostel that promised a free drink at a bar down the street. We were exhausted after wandering around aimlessly. The Park du Champ de Mars was closed off for some football game screening, therefore making the Eiffel Tower almost as impossible to get to as Mount Everest. It just wasn’t a very fun day… especially considering that I was supposed to be in the “city of blinding lights.”

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#Hashtag#Honeymoon

#Hashtag#Honeymoon

#Hashtags are powerful tools. The search for content in the deep pools of media, social sites, and internet marketing is becoming exponentially easier. People use hashtags to help discover recipes, fashion, music and beauty advice in over crowded social sites. Unknown musicians, local foodies and artists are finding ways to break out all through the power of hashtags. From the undisclosed to the undiscovered, hashtags bring news out of the shadows and bring personalities out of the crowds.

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Growth Hacking Is The New ‘In’ – What It Is & What You Can Learn From It

The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.

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5 Experiential Marketing Campaigns that Grabbed Consumers Attention

5 Experiential Marketing Campaigns that Grabbed Consumers Attention

1. Carrie in a Coffeeshop?

In 2013, MGM Studios decided to make a remake of Carrie. Remakes can be risky and expensive if it does not grab the public attention. With the help from Thinkmodo, MGM installed fake walls, remote controlled tables and chairs, and even stunt men in a coffee shop to create a “real world” telekinetic Carrie. It was a huge success, and the viral video racked up over 65 million views.

https://www.youtube.com/watch?v=VlOxlSOr3_M 

2. Red Bull is Astronaut Food? 

It took almost 2 years for Red Bull to accomplish this feat, but with the help of skydiver Felix Baumgartner, the worlds highest freefall was executed. Baumgartner had to wear a spacesuit and dove through the Earth’s atmosphere to accomplish the fall. Live streams covered the fall globally, and Red Bull achieved international attention. 

https://www.youtube.com/watch?v=FHtvDA0W34I 

3. Coca- Cola: The Happy Drug

Coca Cola was one of the first companies to try out experiential marketing. Six years ago, the company decided to transform one of their vending machines at a college campus into a “happy machine.” This machine gave out free cokes, pizza, and even balloon animals! Since this successful campaign, they have transformed numerous other regular machines into happy devices.

https://www.youtube.com/watch?v=lqT_dPApj9U  

4. Free Booze? Thanks Carlsberg! 

Simple is the new smart. Carlsberg, a Danish brewing company took this to mind when creating a billboard to be displayed in London. The poster, was simple, and stated “Probably the best poster in the world.” What made it the best? In the middle of the poster was a tap that produced fresh, cold beer in an empty glass. A long line quickly formed behind the simple but smart billboard. 

https://www.youtube.com/watch?v=ZwB3kGCXeWY&oref=https%3A%2F%2F 

5. Drama at the Push of a Button: TNT

TNT lived up to their slogan “Your Daily Dose of Drama,” when wreaking havoc in a small quiet town in Belgium to promote the launch of their channel there. In the middle of an empty square, they placed a red button with the sign “push to add drama.” The drama that ensued included ambulances, secret service, punches thrown, and of course, their brand at the end. The video gained a lot of attention, and has over 50 million views on YouTube. 

https://www.youtube.com/watch?time_continue=1&v=316AzLYfAzw 

5 Biggest Marketing Mistakes Ever Made

5 Biggest Marketing Mistakes Ever Made

With the new age of advertising, companies will go through big measure to make themselves stand out. However, for some of them, these ideas ended up being huge blunders that had to be sorted out quickly. 

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Herald Client "The Closer" In 3 Newspapers and Online After NYC Premiere at Manhattan Film Festival

Our client, The Closer Movie (TheCloserMovie.com) won 4 awards at the Buffalo-Niagara Film Festival this past Sunday. They won in the following categories:

1. Best Feature Film 2. Best Actor (Patrick Duke Conboy) 3. Best Supporting Actress (Jessica Park ) and 4. Best Director (Eli Hershko). We are extremely proud of the whole cast, crew, actors, and of course Isaac Broyn (IsaacBroyn.com) the executive producer and Eli Hershko (conjured visions.com) the director for this extraordinary work and film. 

Its not just us, others are recognizing The Closer Movie and we are attaching some new articles below, which include The Brooklyn Daily Eagle (our hometown paper), Alegemeiner, and The Jewish Standard (Times of Israel). 

Check out the following articles for more info, reviews and coverage of "The Closer":

The Brooklyn Daily Eagle: http://bit.ly/1r0hoGO

The Jewish Standard: http://bit.ly/1U6NoEG

Algemeiner: http://bit.ly/23KilEI

The Closer Movie Press Kit

The Closer Movie - Press Kit

The Closer is a tale of friendship and betrayal between three friends set against the backdrop of the biggest boom & bust in the subprime real estate market. Our film is inspired by true events and approaches the 2008 housing crisis from a street-level view in low income areas of Brooklyn, NY, and is written from the perspective of developers, lenders, and home buyers. There is love, friendship, pain, hardship, and the testing of friendships and trust...all wrapped into a thrilling ride that will glue you to your seat.

The Closer was written and produced by Writer/Director/Producer Eli Hershko and Brooklyn-based real estate experts & investors turn filmmakers, Isaac Broyn and Victor barnes who witnessed the 2008 housing crisis first-hand and felt compelled to share their incredible and trying experiences.

Directed by: Award winning director Eli Hershko who’s debut film Titled “carl(a) has garnered himthe 2013 Canada International Film Festival Award of Excellence for Feature Film, and 2013 Best original screen play in the Long Island International Film Expo as well as earned him nominations in the best feature and best director categories.

 

Written by:   

Writer/Director/Producer – Eli Hershko

Writer/Executive Producer – Isaac Broyn

Writer – Victor Baranes

 

WORLD PREMIERE:

Palm Beach International Film Festival – April 9th @ 1:55pm

Buffalo Niagara Film Festival - April 17th @ 1:30pm

Manhattan Film Festival - April 19th @ 9pm

OFFICIAL MOVIE SITE: http://TheCloserMovie.com @TheCloserMovie

95 MINUTES / ENGLISH

PRESS CONTACT:

Herald Strategies

 917.796.7463

Warren@HeraldsSrategies.com

 

Director’s Statement

The Closer is a passion project of Isaac Broyn and Myself. The movie was self financed and shot over 28 days pulling favors all over town. Isaac and his partner Victor who worked as real estate developers in Brooklyn for over 20 years met me when I was working part time in the field of real estate while shooting films and photographing celebrities for magazine covers.  Isaac always wanted to make movies and the 2008 real estate burst gave both of us the impetus to come together on a project that involved a world we all knew very well. Ironically the real estate burst planted the seed to “THE CLOSER” in our minds separately since we didn’t meet till 2010. We both had this very similar idea of what movie we wanted to make on our own. When we finally met in 2010 and realized that our ideas for a movie are practically the same, we knew that fate has brought us together to make this film which combines our knowledge of the real estate world mixed in with the pure desire to make a film so we decided to collaborate.

As developers, Isaac saw the activity from the street.  We have all seen and heard the way the banks and Wall Street fueled the collapse through greed and financial schemes, but the truth is that they could only create the market because Wall Street’s greed trickled down to the level of the same people in the industry who were building the buildings and selling the properties.  Since no stories have yet been told from the street level, stories of how the activities we  read about in the newspaper and heard on the street affected the subprime low income areas like East New York in Brooklyn and the similar areas around the country, we wanted to show this calamity from the street perspective.  It is important to understand that greed can make people and institutions do awful things.

Most people don't realize that when you make a film, you are making three different films at the same time.  The first is when write it.  The second is when you are filming the movie and modify the story along the way.  The third time is in the editing room where you put together all the pieces and mostly end up with a different movie you started with.

The Closer was inspired by the true collapse of the real estate market specifically speaking local to our market. We hope it as entertaining as it is educational, and that our experiences can shed light on what happens at the very basic levels, aided by Wall Street’s greed that fueled this craziness.

Eli Hershko - Director/Producer/Writer/Cinematographer

Originally from Israel, Eli graduated from Haifa school of the arts joined the Israeli Defense Force where he served as a photographer and later as a teacher of photography. After his Honorable discharge as a Sergeant he studied at WIZO Art College in Haifa, then graduated from the New York Film Academy Digital Film Program. 

 

Eli has worked as a professional photographer, shooting album and magazine covers for popular artists including: Biggie Smalls, Bjork, Public Enemy, Naughty by Nature, SpaceHog, The Backstreet Boys, Cake, Garbage and Tony Bennett.

 

In 2012 he finished post production on his first feature film titled “Carla” starring 2012 EMMY nominated actor Mark Margolis and 2013 EMMY nominated actor Lavern Cox of “Orange is the New Black” Netflix Original Series. The film was entered in the 2013 film festival circuits and had won awards. The film was theatrically released in December 2015, and currently it is being distributed on various VOD platforms.

 

Working under the banner of Conjured Visions Films, Hershko continues to write, produce, direct and shoot TV spots as well as create viral films and web content for various clients and ad agencies.

 

In July 2014, Principal photography for Hershko’s new feature film titled “The Closer” wrapped, and the film is being entered in the film festival circuit.  It is slated to screen nationally and internationally through 2016.

 

Pre Production has commenced on Hershko newest project titled "Fairy Tale" slated to shoot in the 3rd Q of 2016.

Isaac Broyn - writer, executive producer

For over seventeen years, Isaac Broyn has been involved in the real estate business. He opened his first office in Queens New York in 1998 when he focused on purchasing neglected, multi-family properties and converting them into remarkable homes, inside and out.

Most of Isaac’s properties are focused in Brooklyn, New York, and since 2002, he has been building brand new multi-family homes between six and eight families, as well as multi-unit apartments, penthouses, condominiums, duplexes, and commercial space.

 

Isaac has gained a tremendous amount of insight in this market, and continues to create tasteful architecture. So much that he has built business and personal friendships with the people and companies who help make his dream possible.

 

His experiences in real estate and renovating in developing areas of Brooklyn have given him a unique insight into the issues that directly caused the 2008 in the industry.  He decided to write a screenplay with his colleagues about those experiences, and The Closer is his inaugural film project. Mr. Broyn was directly involved in the making of The Closer throughout the process, which included being on location every day of filming, working with the actors and on screenplay edits on set. His insights and deep knowledge of the real estate industry were invaluable and this film wouldn’t have come to fruition without this knowledge and his financing and producing of this film. 

Victor Baranes - Writer, Producer

Victor, immigrated to the United States at age 22 from Israeli, having first served as a Master Engineer in a fighting Jet Squadron in the Israeli Air Force. Having been honorably discharged at the rank of Master Sergeant, Victor pursued his dream of being a professional surfer.  As a leader of the sport in Israel, he had won professional sponsorship and moved from Israel to Hawaii to compete.  Following a short surfing career, he moved to New York and got started in the real estate business, forming a partnership with Isaac Broyn.

 

Together they established a real estate development company that generating more than $35 million in revenue per year, employing more than 60 people.  Recently, his company expanded into developing low rise condominium building throughout Brooklyn.

 

As a hands-on, creative entrepreneur Victor is heavily involved in the architecture and design of his projects. 

 

In addition to real estate, Victor develops games and applications for the internet and iPhone, and helped produce THE CLOSER feature film, as his entrée into film making.

Something happened during filming – Eli Hershko (director)

The most important aspect for me when I tell a story is whether or not people believe the characters and the story. I write the script in a vacuum; period. And no matter how hard you work to flesh out a character; you are just one person, one writer trying to capture many voices. Often, when I have my final draft I do a table read in order to “hear” the characters. Later when the movie is cast I do not rehearse the lines. I refused to do so. Instead I would spend time with each "talking Character" over many weeks during pre production period, over lunches or coffee, and we will talk about the motivation of the character and whether the dialogue works or not. I ask the actors if they feel comfortable saying the dialogue I’ve written for them and often I ask them for their own words and ideas. I want them to mesh with the character they portray in the movie and by allowing them to use their own words and improvise, I help make this process easier on them.

Movies are often not filmed chronologically; this is done in order to accommodate locations, schedules and budgets but certain scenes should not be forced to accommodate scheduling. For instance, I now know never to ask my actors to film the final scene of the movie in the first week of shooting.  It just doesn't work and I had to learn that the hard way on set where we had to shut down a production day since it didn’t work emotionally for the character... luckily we picked up the day towards the end of production. Once the actors become familiar with the film and the characters, and the “emotional growth” of the character was more chronological, it felt  so much more true and real and as such it came across coherently on camera.

 

For my next feature project titled “Fair Tale” I am going to completely abandon all traditional film making and approach my next project in a very different way. In my quest for the ultimate "live in the moment" which is the Holy Grail for actors and directors alike, I intend to explore that phrase and put it to the test. (Shooting will start towards the end of 2016).

 

The Funnier Side of Stunts, on a small budget

This is an action drama, and even though it was a shoe-string budget  we still needed some action sequences.  We have one here that called for the main character of The Closer to get hit by a car, and didn't want to have our lead man really get hit with a car over and over again, so we hired a wonderful stuntman named Paul Mann.  On our budget, we had only an hour and half to execute this scene, which was a challenge.

Paul assured me that he’s be alright and that I should not worry about him or the stunt, but having a Jewish mother made me worry anyway.  I was asking a person to get hit by a car at 40mph over and over again until the scene is perfect.  Nerve wracking!

 

Two weeks before the scene, Paul saw my anxiety and told me about a new technology; a special protective suit that is soft and rubbery under your clothes, but hardens into armor when it is impacted by a blunt force.  Without hesitating I ordered the suit for him, and Paul got hit by the car time and time again until it was right and believable.  Out of gratitude I gave him the protective suit as a gift when we finished the shoot.

The Closer

Cast:

 

Jessica Park

Carson Grant

Johnny Sibilly

Elizabeth Dennis

Christopher Kardos

Alex Witherow

Erika Longo

Robert Berlin

Eli Hershko

Brandon deSpain

Paul Mann

Ryan F. Johnson

Lee Baptiste

Yury Yakor

Vincent Leong

Jacqueline King-Howell

Isa Frias

Sarah Gordon

Patrick Duke Conboy

Augustus Wilson

Christopher Kloko

Andrew Scott Francis

Dorsea Palmer

Kevin Martinez Rivera

LoDeon

Adam P. Murphy

James Lee

Danielle Leaf

Jay Wells L'Ecuyer

Lilly Cadoch

Comfort Katchy

Ralph Petrarca

Ellen Karis

Sharon Palmer

Aiden Meshman

Jermaine Small

Cedric Benjamin

Bridgette Chantel

Cedric Darius

Andres Emanuel Pina

Timothy C. Floyd

Andre Gauthier

Hila Naus

Emilio Ramon Gomez

Brett Roman Williams

Patrick Giordano

Christopher Herr

 

Filmmakers & Crew

DIRECTOR

Eli Hershko

 

EXECUTIVE PRODUCER

Isaac Broyn

 

WRITERS

Isaac Broyn

Eli Hershko

Victor Baranes

 

PRODUCERS

Isaac Broyn, Executive Producer

Sharon Broyn, Co-Producer

Eli Hershko, Producer

Eytan Millstone, Producer

Kip Baker, Associate Producer

David Spaltro, Consulting Producer

 

COMPOSER

Erez Koskas

 

CINEMATOGRAPHER

Mike Gomes

 

EDITOR

Desiree Lavoy

 

PRODUCTION DESIGNER

Alina Uzlov

 

COSTUME DESIGNER

Celeste Montalvo

 

MAKEUP DEPARTMENT

Brie Puneky, Makeup Artist

Ashley K. Thomas, Key Makeup Artist

 

SECOND UNIT DIRECTORS OR ASSISTANT DIRECTORS

Jay Wells L'Ecuyer, Second Assistant Director

Ruben Rodas, Second Unit Director

 

ART DEPARTMENT

Niki Broyn, Set Designer

 

SOUND DEPARTMENT

Rafi Chen, Sound Designer

 

STUNTS

Paul Mann, Stunt Coordinator

 

CAMERA AND ELECTRICAL DEPARTMENT

Nikki Broyn, Still Photographer

Mike Gomes, Camera Operator