Case Studies of New York-Centric Ads

By the time you arrive at work in the morning, you have already been bombarded with ads.  Simply by walking to and out of the subway, and by being on the subway, you have already seen hundreds of images, logos, and slogans.  You are exposed to more than you realize; just try counting the ads on your commute tomorrow.  I take the 4/5/6 to get to work in the morning, and love paying attention to my morning subway’s ads.  Two of my favorite ad campaigns at the moment include and Seamless’ “How New York Eats” campaign and StreetEasy’s “Find Your Place” campaign.  This had me thinking about what works about these campaigns.  I realized that they actually have a lot in common—they both target New Yorkers in a way that pokes fun at their ridiculousness.

As a Jersey girl, I immediately noticed the immense differences between New Jersey and New York when I moved here about four years ago.  New Jersians have a reputation of being small-town and nice.  New Yorkers are known for being pretty much the opposite of that.  They have a reputation of being loud and audacious.  These differences made moving a state away feel like moving a world away.  I’ve learned a lot in this crazy city, mostly that you should be confident and try to expect the unexpected.  I’ve learned that New Yorkers are filled with contradictions—they want to go to brunch and yoga but they don’t want to spend money, they want to sleep but they also want to bragplain to their friends about how little they sleep.

        Seamless and StreetEasy understood just how crazy New Yorkers can be when they released their campaigns.  Seamless’ “How New York Eats” campaign includes tongue-in-cheek one-liners that harness the insanity that is New York dining.  One of my favorites goes, “Nothing ruins a good meal like other New Yorkers.”  The ad includes a graphic of the New York skyline.  The ads’ color schemes are bold, using background colors such as red, yellow, and blue.  All of the graphics are cartoonish, with fonts of all kinds.  The goal is to be fun enough to capture the attention of their target audience, New Yorkers, in an age where information is constantly thrown in consumers’ faces.

 

        StreetEasy also created their campaign around the idea of poking fun at New Yorkers in their “Find Your Place” campaign.  My favorite ad from this campaign reads, “No doorman for me.  I have enough people in my life judging me.”  This is just funny, and also points to the contradictory nature of New Yorkers—they want a doorman, but they also don’t want more people in their lives to judge them.  The ads in this campaign are subtler than Seamless’ ads; they are all different shades of blue, with words all in the same font, and with more subdued graphics.  The ads are unique in their format.  For example, in the doorman ad, the word “doorman” has a check mark next to it, as though you are on StreetEasy’s website and have the option of checking or exing the doorman box.


        Basically, New Yorkers are crazy, and ad creators are checking in to this truism.  I appreciate a good ad, and I’ve learned to love New York, so the combination that is utilized in Seamless and StreetEasy’s clever ads makes me smile.  What a funny city.  I heart NY.

By Ilana Weinberger

Native Advertising

Native Advertising

In today’s digital landscape, how consumers learn about brands is rapidly changing. Banner and side bar ads on websites don’t garner the attention they used to, and more and more people are using ad blockers to delete them all together. Native advertising has quickly risen as the solution to this problem and is proving to have a better success rate than traditional online ads.

Read More

Biggest Political Campaign Blunders of All Time

Biggest Political Campaign Blunders of All Time

It’s hard to get through a political campaign and election without a hiccup here and there. As we see Hillary Clinton and Donald Trump go back to back this season, let’s revisit some of the most famous campaign blunders of all time. 

Read More

Party Progress: The Recent Changes in the US Political Realm

America’s major political parties recently held highly watched, media-friendly conventions; all the while, political history was changing and electoral coalitions were realigning. In Cleveland, the Republicans pointedly critiqued the current administration with scarcely hidden motifs of anxiety and fear. Conversely, the Democrats nostalgically sought to show the appeals of continuity and present a new way forward. In their own ways, both parties continued down their centuries-long trajectory while simultaneously radically diverging from their recent forms.

Read More

Bland Content? Spice it Up!

Look... we all hate the telemarketer who mercilessly calls our home at all times of the day. So why do we write in that same irritating corporate voice, then?

The problem is that most people don't realize that their writing wears their readers out and is mind-numbingly dull. Those who acknowledge that their writing needs work don't know where to find help...

Read More

Recent Thoughts on Women's Rights in the Workplace

 Women’s rights weren’t ever something that crossed my mind growing up: I never felt that being a girl prohibited me from doing anything I wanted to do. My parents let me do any activity I wanted to, from violin lessons, to soccer, to dance, to rock climbing; I thought I had all the freedom in the world...

Read More

Israel: Business Strategies and Manners...

Israel: Business Strategies and Manners...

No one is surprised to hear that the business environments in Israel are rather different than they are here in the states. Jokes can sometimes be cruder, you may have hookah smoke blown in your face, and you haven't lived until the bus driver closes his door on you in the pouring rain because it took you too long to board the bus. My personal favorite, however, is when a taxi driver tells you that your own destination is wrong.

Read More

My Interview with a DNC Delegate

My Interview with a DNC Delegate

Steve Cohn is an NYC lawyer. This year, he ran as a pledged delegate for Hillary Clinton, with approximately 34,000 votes from the 7th Congressional District. Last Friday, I was privileged to be able to interview him, discuss his time at the Convention, and ask his opinion of the upcoming election.

Read More

Spambots: Does the Number of Your Followers Reflect Their Engagement?

Spambots: Does the Number of Your Followers Reflect Their Engagement?

You can’t help but admit that it is satisfying to open up your phone and see the Instagram notification alert you of how many more likes or followers you gained. What if you could get hundreds, even thousands of those for just a few dollars! Is it worth it?

Read More

Be the Amsterdam of PR

Be the Amsterdam of PR

Be relatable, courteous, outgoing, and professional. Don’t assume that because your Twitter account looks great that it will translate into business and growth opportunities. Sure someone might visit your account because of the large number of followers, “surely s/he is doing something right!” but once they find that you have done nothing but faked your popularity, and you aren’t personable at all, they will simply forget about you and move on to the next place.

Read More

Bastille Day's Lessons for Small Cities

Bastille Day's Lessons for Small Cities

We need to reanalyze how we understand urban acts of terror, and we also need to rethink the attention given to smaller cities in national strategies for protection and defense. Smaller cities, in a very simple sense, need PR. They tend to be overlooked by national or federal defense agencies, and many governments just assume that they couldn’t possibly exist on any terrorist’s agenda. Nice proves the fallacy of that assumption, and the lethal consequences.

Read More

Paris: Lessons Learned from the City of Lights

Paris: Lessons Learned from the City of Lights

The rain was pouring, and my legs were extremely sore. My friend Gavi and I were staying at a hostel that promised a free drink at a bar down the street. We were exhausted after wandering around aimlessly. The Park du Champ de Mars was closed off for some football game screening, therefore making the Eiffel Tower almost as impossible to get to as Mount Everest. It just wasn’t a very fun day… especially considering that I was supposed to be in the “city of blinding lights.”

Read More

#Hashtag#Honeymoon

#Hashtag#Honeymoon

#Hashtags are powerful tools. The search for content in the deep pools of media, social sites, and internet marketing is becoming exponentially easier. People use hashtags to help discover recipes, fashion, music and beauty advice in over crowded social sites. Unknown musicians, local foodies and artists are finding ways to break out all through the power of hashtags. From the undisclosed to the undiscovered, hashtags bring news out of the shadows and bring personalities out of the crowds.

Read More

LeMarais Cookbook Launch

LeMarais Cookbook Launch

Last night, Le Marais opened their upstairs private-events room to NYC food bloggers, critics, and journalists in honor of their new cookbook launch. Guests socialized while sampling some of the tastiest recipes from the new cookbook, including a minty corn chowder topped with veal bacon, slow braised brisket and their famous crunchy french fries. Chef Mark Hennessey and owner Jose Meirelles were proud to release this amazing collaboration that is guaranteed to bring unique flavors of Europe to your own kitchen.

Read More

What's Happening to Printed Press?

It is no secret that printed press is starting to meet its demise as we continually immerse ourselves in this new digital age. The first newspaper was printed in 1704, in Boston. Where and when will the last one be printed?

Read More

Growth Hacking Is The New ‘In’ – What It Is & What You Can Learn From It

The main goal for any marketer is to channel marketing activities to get customers interested in their offerings. The emphasis now, is on how they are doing it. Rather than a people-centric focus, growth hackers have transitioned to a techno-centric approach. As growth hacking is rooted in best marketing practices, there is a very high chance that it will stick around. Read on to learn more about what growth hacking is and what you can learn from it as a marketer.

Read More

Top 6 Tools Every Digital Marketer Should Be Aware Of

To not have a digital marketing strategy is seldom heard of in modern times. Companies vie for digital marketing presence because it’s all about congruent, impactful branding that ultimately leads to conversions. If you want to make the most of your digital marketing presence, take a look at these top 6 tools that you should be aware of.

Read More

My Professional Circle: Why Having A Voice Matters

My favorite part about this internship is that I have the ability to speak my mind about everything and anything. Even if it’s not a project I’m directly involved in, my opinion is still heard. But it’s more than just heard... it is taken into consideration when making a decision. Our CEO and Founder, Warren Cohn, makes sure that we are always taking the initiative to do things on our own and make decisions by ourselves. His trust in his interns may seem irresponsible to some; but if you were with us in the office every day it would be apparent why he chooses to give us such freedom. We work together, ask questions, and are constantly sharing ideas on our projects. We have multiple team meetings on a weekly basis to stay connected and well-informed about everything going on in our world at Herald Strategies.

Read More